A swing at Instagram's IGTV and Netflix.
Side note: I'm curious if Netflix starts to dabble more in more short-form, mobile-friendly, snackable content. Historically they've focused on translating the TV experience to the web (and by mail before that), introducing TV series and movies. Recently they announced their extension into interactive shows, so perhaps they're on the verge of more experimentation.
For people who think Snap is dead, it’s not the case. Launching this new format is another proof of their creativity. Personally, I think implementing short movies crossed with their features could become a new form of cinema.
Sure, Instagram and Netflix will explore more this field. Creating new experiences and immersive shows will make the difference.
What are your thoughts about this?
I see you Snap, I've been waiting for a new rollout. People tend to forget that Snap inc has positioned themselves as a "camera" company. And so will continue to push the boundaries in that direction. I'm all for it!
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I have no hopes that Snap will be able to produce anything other than sub-grocery store checkout line crap content. Open Snapchat right now, watch some of the content and tell me I'm wrong. I'm not.
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@hayden_evans they literally just won an Emmy for their last show but yes go on...
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@media___mogul Give me a break - the category they won their Emmy in was: "creative achievement in interactive media within an unscripted program". It's practically a participation trophy they gave out to garner any interest at all from Gen Z that pretty much could not care less about TV shows in general. I imagine they'll have awards for YouTubers and vloggers as well to try and remain relevant with that age group.
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Looking at what is not working for IGTV and approaching the glut of content w no directory problem, might be an entry point. Within 18 months I'm certain there will be an emerging dominanant player in mobile-friendly video content outside the IG/Snap stories format, or YouTube. Something new.
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@paultomkinson IGTV is a solution without a problem. I have absolutely zero need for MORE content - especially in Instagram. I honestly wish I could turn off IGTV entirely within Instagram. It's an eyesore, it's annoying with the banner they put up for it trying to get attention, I have absolutely no interest whatsoever in the content IGTV has, the list goes on. These companies need to stop trying to dump crap content in their apps and start thinking about what content people actually want before doing that.
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@hayden_evans I agree with your content remark. IGTV's problem, is that it's not working from what I see and hear. But politely, IG has 1B MAU. Whether the product strategy annoys you or not, is not what I am referring to. If you create a TV channel and no one watches it, you have a problem. You have gone a step higher than my comment by saying there is no need for IGTV. But clearly they don't agree, and so have put out a product to increase content surface area and hence more ad inventory. Your position is making a point that has passed i.e. the product exists now, and it has a problem. That IGTV should not have been made is a differnt discussion. I'm saying IGTV as it stands, has a problem. We both agree that the glut of content is likely part of that problem.
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We're a pivotal point in this world. The winner could change everything.
HORIZONTAL VS. VERTICAL VIDEO
Curious about the length of these shows. I don't love long format vertical video. If I want to really immerse myself in a show, I typically cast it to my TV via streaming device. I don't usually want to hold my phone vertically for 20+ minutes. That's where IGTV fails for me. Will we see a normalization in vertical televisions in the next 5 years? Rotating TVs depending on the video format?
Interestingly, Snap somewhat solved this problem already with their rotating/circular video format introduced via Spectacles.
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