I recently saw a marketer with 10k+ followers launch and finish 6th with 348 upvotes. They followed a proper pre-launch and post-launch plan, did everything right, and still the outcome felt unpredictable.

Now I m launching @Curatora next week.

I m not a marketer. I have a little over 1k followers. Of course, asking for support helps. But I also keep hearing that a large part of the Product Hunt community shows up mainly for their own launch, then goes quiet until the next one.

That makes me wonder: how much of success here is strategy, and how much is timing and network effect?

Hey Product Hunters

We're back. And this time, with a much sharper focus.

When we first launched @Curatora , it was a content discovery and publishing tool. Over time, one thing became very clear from user conversations.

Publishing was not the hard part.
Finding strong, timely content ideas was.

Curatora started as a content discovery and publishing tool. Along the way, we realized the real problem was not publishing faster. It was knowing what is actually worth publishing.

So we pivoted.

The new Curatora is focused on content idea discovery. It helps you find relevant signals, angles, and patterns instead of generating generic ideas.

If you care about thinking before posting and building content with intent, I would love for you to follow along. Launch details coming soon.