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Matthew Bickham

3mo ago

What’s the Best Web Browser in 2026?

We've objectively tested Safari, Chrome, Firefox, and Edge to determine which offers the best:

Speed,

Standards Compliance,

Matthew Bickham

2mo ago

Is developing on Apple’s platforms no longer worth the hassle?

Once upon a time, developing for Apple was an exciting, rewarding challenge. But lately, that relationship has soured.

Apple has transformed into a trillion-dollar giant that sees developers not as partners, but as a resource to control, extract from, and when convenient ignore.

Matthew Bickham

10d ago

Why Everything’s a Subscription (and Why That Might Actually Be Good)

It s easy (and fair) to complain about subscription fatigue. But here s the take that might rub people the wrong way:

Subscriptions aren t the problem they might actually be the fix.

Matthew Bickham

1mo ago

We Ranked The Top Safari Ad Blockers – and Most of them Flopped

It s 2026, and web users still get bombarded by slow-loading sites, sketchy tracking scripts, and YouTube ads that interrupt every second thought.

So we did something about it.

Matthew Bickham

2mo ago

Is It Wrong to Block Ads?

As an ad blocker developer, I often question if it s wrong to block advertising. What ads should be blocked? What ads shouldn t be blocked? If you use a service or view a website, when is it ok to block their ads and when isn't it?

To answer this, I think the question should first be:

Matthew Bickham

3mo ago

The Cost of Privacy: are privacy-first business models sustainable?

Most apps don t make money from subscriptions. They make money from you. Your data browsing history, app usage, personal behaviour is worth cold, hard cash.

We ran the numbers for our app, Magic Lasso Adblock, and here s what we found:

  • Current Subscription revenue per user: $25.50/year

  • Potential Data broker revenue per user: $30+/year

  • Meaning: we could more than double our profit margins overnight by selling user data.

Matthew Bickham

2mo ago

Is it better to double down on what's working or build something new?

As an indie software business, we're constantly faced with a tough question:
Do you double down on what s working?
Or hedge your bets and build something new?

The past year at Magic Lasso Adblock, we asked ourselves that very question.

Matthew Bickham

3mo ago

Magic Lasso Adblock for Apple TV - Block ads and trackers in your Apple TV's streaming apps

Magic Lasso Adblock v5.1 now blocks ads and trackers on your Apple TV, enabling you to watch your favourite tv shows with less interruptions while protecting your privacy from in-app ad tracking. This release builds upon our iPhone, iPad and Mac apps, to work seamlessly on your Apple TV, extending protection to streaming video, games, and news apps. All ad blocking is done directly on-device, using a fast, efficient Swift-based architecture that follows our strict zero data collection policy.
Matthew Bickham

6yr ago

Magic Lasso Adblock 2.0 - Free ad block for iPhone, iPad and Mac

Magic Lasso Adblock is a free, efficient and high performance ad blocker for the iPhone, iPad and Mac with native Safari integration.
Experience a faster, cleaner and more secure web browsing experience across all your devices.
Matthew Bickham

4yr ago

Magic Lasso Adblock 3.0 - Best in class YouTube ad blocking

Magic Lasso Adblock 3.0 is a major update of the free, efficient and high performance ad blocker for the iPhone, iPad and Mac that provides best in class YouTube ad blocking along with removing annoying cookie prompts and privacy notices in Safari.