I’m collecting a list of companies or products that are not only over-financed hipster brands but instead have a real purpose as a company to succeed and be sustainable from the start. Ideally, the companies or products should also care about ethics and mostly about the human side of their clients. As an example, the outdoor company Patagonia would be an example of a sustainable company which cares about the environment, the future of people and takes a lot of responsibility for what they do. They also ask themselves a lot of ethical questions and often go the hard miles to improve supply chains which “no one” did before. If you know such brands, companies or products, please let me know. If you want to know more of these, spread the word and help me get this list full of amazing people and brands.