About 4 weeks. Preparation matters more than launch-day tactics.
Week 1 Get the basics right. A working product or solid beta, clear ICP, and a sharp one-line value proposition. Start being active on Product Hunt. Comment, engage, and learn how launches behave.
Week 2 Refine your story. Tighten the tagline and description. Create visuals, demo GIFs or a short video. Week 3 Build momentum. Shortlist supporters who genuinely care. Share progress, not asks. Polish your maker comment and test the flow end-to-end.
Week 4 Execution mode. Final asset checks, launch timing, staggered outreach, and active engagement on comments throughout the day. No spam. No hacks. Top launches are rarely spontaneous. They are quietly prepared.
Back in April, we launched Flexprice on Product Hunt. What followed was 24 hours of chaos, caffeine, and endless browser refreshes that felt like a sport.
By the end of the day, we became Product of the Day. It was surreal. But the real story started after that.
We spent the next few weeks reading every comment, DM, and bit of feedback. Some validated what we were building. Some completely changed how we explained it.
That s when it clicked. Product Hunt isn t just about visibility.
Over time, I ve realized how much effort we put into our websites on landing pages, pricing, testimonials, product tours and yet, most visitors only ever deeply interact with one or two sections depending on your ICP.
For developer-first products, that s usually docs.
For consumer apps, maybe it s onboarding or pricing.
For enterprise tools, perhaps case studies or ROI calculators.
Last week, OpenAI announced a full-year free subscription for Indian users starting November 4. On top of that, they ve rolled out a Learning Accelerator program offering 5 lakh ChatGPT licenses to students and educators, and begun hiring engineers in Bengaluru.
So why the sudden focus?
Here s my take:
India is now OpenAI s 2nd-largest user base, and probably the fastest-growing.
By locking in early brand trust and language familiarity, OpenAI is essentially building a moat for the next billion users.
The country has 700 million + internet users, but very low per-capita SaaS/AI spending. That s a huge conversion opportunity.
Local competition is heating up as Perplexity, Gemini, and even smaller Indian startups are fighting for daily-use adoption.
We got 5 Leads from Product Hunt last week! It didn t happen overnight. We stayed active on forum threads, joined conversations, and showed up for the community. Here s what we did: Stayed consistent on Product Hunt discussions and threads. Divided the pool between those who already launched and those planning to launch. For those who had launched, we asked if they needed the solution we re building at Flexprice. For those preparing to launch, we helped, shared notes, answered questions, and stayed available. That s where the leads came from. We realised one thing; when you show up for the community, it always gives back. How have you benefitted from Product Hunt so far?
