Part of my job in growth at Clueso is talking to Marketers, PMs, customer success managers, solo founders building in public.

And over time, one pattern kept showing up that I genuinely didn't expect.

In 2026, products are more powerful, more layered, and evolving every week. At the same time, nobody has patience for fluff.

So how long should a product demo actually be?

Is it a tight 60-second overview that earns attention?
A focused 2 3 minute walkthrough that shows real value?
Or a 10+ minute deep dive for people who are seriously evaluating?

In my last post, we talked about how video workflows are evolving.

Zooming out, I ve been thinking about something bigger.

In your org, who s responsible for videos? Or rather which team creates videos?

Marketing?
Product?
Growth?
Customer success?
Founder?

I ve noticed something interesting:

We ve talked a lot about the pain points in video creation, but what about the parts you actually enjoy?

Is it scripting? Storyboarding? Editing? That final moment when everything just clicks?

Curious to hear what parts of the process make it worth the effort for you. Drop your favorite bit below would love to see what others vibe with too.

It s been a minute since I ve posted here. Over the past few months, we ve been deep in building at Clueso and talking to a lot of Marketers, trainers, Product managers, and solo creators about how they make videos.

The conversation has shifted from speed vs polish to how do we create videos that are clear, thoughtful, and visually solid.

We ve all seen flashy demos with slick animations but not all of them stick.

So here s the question: what actually makes a product video convincing to you?

Creating demo videos sounds simple... until you re 10 takes in, stuck editing ums, or re-recording because the UI changed again.

Whether you re a founder, marketer, or part of a product team we ve all been there.

Let s say you recorded a clean product walkthrough - screen only, no voiceover. Now what?

Most of us either spend hours scripting and recording narration, or we let the product video sit in a folder unused.