I posted a random thread on X about the cost of living in the Netherlands. Nothing about what we're building. Just genuine thoughts about life in the Netherlands.

It hit 1M+ impressions. And here's the weird part we got a ton of signups and paid users for Starnus from it. Without ever mentioning the product.

Meanwhile, my "here's what Starnus does" posts? Way less engagement.

This genuinely messed with my head. I'm sharing the actual X post below

This meme made me laugh because it is painfully real.

YC mentioning AI-native agencies really resonated with us.

We started Starnus as a self-serve product. But pretty quickly, founders started asking us to help them run it too.

That happened enough times that it became clear this was not random.

A lot of people do not just want software.

When we launched Starnus our competitors were charging $100+/month. So we thought let's undercut them. Start at $20. Make it a no brainer.

Signups were great. Payments? Almost zero.

Here's what actually changed our MRR:

1. Cheap pricing kills trust

A lot of startup growth content is theater.

I wanted to write this because I think it can genuinely hurt early-stage founders.

The modern sales stack is a mess.

Apollo, Lemlist, Clay, Phantombuster, Dropcontact, Smartlead, a CRM. That's 6-8 tools, $500-1k/month, and 20+ hours/week just to operate them.

We added two Product Hunt badges to starnus.com.
#1 Product of the Day and #4 Product of the Week.

Feels good having them there. Thanks again to everyone who supported the launch.

After our Product Hunt launch we watched hundreds of founders sign up and start using the platform.

And here's what surprised us.

Most of them even ones running real businesses making money had no idea how to describe their ideal customer. They'd stare at the prompt and type stuff like "anyone who needs my product" or "find me buyers from everywhere."

Not beginners. Founders with revenue. With teams.

Hey Product Hunt community

I'm Khashayar, founder and CEO of Starnus. Together with my co-founder Ayda we just launched today.

Quick backstory: we're two founders who did our doctorates in data science and mechanical engineering. We used to build robots. Two years ago we started a B2B company and hit a wall ,we had no idea how to do sales. We tried every tool out there and ended up paying $500+/mo for 5 different platforms just to send cold emails.

So we built Starnus. And I know what you're thinking "great, another AI SDR." I promise you it's not (ok maybe it is a little, as a founder I can't always see it ). But seriously this is not a CRM with a sprinkle of AI on top. You describe your ideal customer in a simple prompt and Starnus handles everything end to end, prospecting, enrichment, personalized outreach, campaigns, and tracking.