I wrote a forum post not long ago on marketing as one of the rising in importance hires for all startups. This is all the things we've done, with some results and free resources.
I wrote a list of all the things I learnt by becoming a first-time founder and leaving a role in big tech. It s more than I had when I started, so I hope it finds you at the right time:
Here we go:
Getting going: Make sure you have a clear reason and those in your life are on same page. It is consuming!
Unfair advantage: Founders aren t special, they just optimize to what makes them different (becomes important when raising too). It can be as simple as "worked in big company, saw firsthand the XXX problem"
Getting started isn t easy: Make sure you consider the financial impact if leaving a job to get going Consider 12-18 months of no revenue or funding and if you can manage that
Full-time or nothing: You can t do both a job and a startup. Investors won t back part-time conviction
The pitch doc: Forces clarity, the problem, the customer, the market, and why you should solve it
Raising money: Start with belief and momentum. An idea, a plan, and an MVP are enough to find your first backers
Accelerators: Early programs like YC or Techstars can help refine your product and give you fuel to move faster. I have a longer list of Accelerators in case anyone needs it...?
Foundations: Lock down your domain, name, trademarks, and structure early - future you will thank you
Advisors: Find people who open doors and offer perspective, not control, ideally top % in their domain
SaaS reality: You ll spend more on tools than you expect, it s part of building
Building: Nothing s real until users touch it. Ship early, get feedback, iterate. It was extremely painful to hear users complain about our early bugs, but without that, we wouldn't be more reliable now...
Co-founder: Pick someone with complementary skills and shared energy. You ll need each other
Runway: Track every cost. I have a spreadsheet with every single one, also helps with tax reporting. Burn awareness is survival
Energy: In a startup, you are the momentum. Working Saturday isn t working Saturday , it s pushing your dream forward
Loved ones: Communicate early. The work will consume you; don t let it quietly consume them too
Attention: Building is one thing. Getting noticed is harder. You ll code-switch between product, marketing, finance, and sanity
What if you fail: Most startups do. But you ll come out sharper, braver, and more ready than ever
A four-hour flight with no Wi-Fi gave me the perfect excuse to reflect - and write about what life as an AI founder actually feels like. (It s also a decent cure for plane boredom)
TL;DR: Some days I can t imagine doing anything else. Other days I wonder what I m doing.
I put together a digest of the last few months building Ting - the good, the meh, and the lessons I can imagine me wanting to tell future founders so they can dodge the bruises and get to the good stuff quicker...
The good: - Nearly 1,000 users - ~50% MoM growth with no ads. - Added Outlook, Teams, Zoom + multi-calendar. - Launched Memories, micro product moments when the AI remembers small details + you feel seen. - Team is now 2 founders, 2 engineers, AI QA + day-one consultant. Oh, and a baby was born yesterday! - Inbound pilots from a top 10 tech company, top 3 ad network, top 3 bank. - Great investor convos at Web Summit + SF.
As a new product in closed beta, we did surprisingly well in our debut on Product Hunt. I ve already written about our full launch-day tactics (see previous forum post), but some founders reached out asking:
What specifically worked for Product Hunt?
Here are the 5 biggest things I will repeat as we plan a future open beta launch. I hope it helps you too!
