As AI adoption grows globally, I believe one of the biggest overlooked opportunities is localization for emerging markets.
I m currently exploring the idea of building an AI localization service focused on Thailand helping global AI platforms, LLM companies, and AI software builders better adapt to Thai users.
What I ve noticed:
Many AI/data-labeling companies recruit through LinkedIn, but most Thai workers don t actively search for jobs there.
Thai users are interested in AI, but many are not comfortable interacting in English.
Translation alone isn t enough cultural context, tone, and user behavior matter a lot.
I'm the builder behind Threelane, shipping it from Dubai.
Why I built it
I make a lot of product demos and tech reels. Every smooth multi-cam tool I tried was either subscription-locked, cloud-locked, or both. Loom is fine for talking heads but breaks once you want a second camera. Riverside is great but pricey and online-only. ScreenStudio nailed cursor zooms but it's Mac-only and paid. Nothing was free, local, AND multi-cam. I got tired of waiting for someone to build it, so I did.
I've been paying for screen recording tools for years. Loom, Screen Studio, the usual lineup. Every time I hit the free-tier ceiling I'd grumble, pay, and move on.
A few weeks ago I stopped grumbling and opened Claude Code instead.
Threelane is what came out - a desktop screen recorder with a built-in editor. Three things I wanted that nothing else gave me in one app:
Three lanes, one recorder. Screen + webcam + iPhone (paired over WiFi via QR) recording into a single timeline.
Cursor-following zoom lanes. The Screen Studio feature I actually pay for. Drop a zoom lane, it tracks your cursor automatically.
One recording, every aspect ratio. Re-crop the same take for Shorts, YouTube, and square social without re-recording.
The problem we're solving is one most engineers have lived but rarely talk about openly real customer data ending up in staging environments, CI pipelines, and demo setups because there's never been a fast enough alternative to just copying production.
We re all builders here, which usually means at some point we looked at something clunky, slow, or frustrating and thought, there has to be a better way. Most products don t start with a grand vision; they start with irritation, curiosity, or firsthand pain.
I d love to learn more about how others here have navigated that journey:
How did you uncover the problem you decided to work on? What signals told you this problem was worth solving? How did you validate (if at all) whether people would actually pay for a solution? Has your product stayed true to the original problem, or did it evolve into something different? What surprised you the most along the way?
