Road to 1,000,000 @Votap users - Day 94 | Current: 1570 Another Votap ad today, and I m genuinely impressed by how far AI marketing content has come. We made this UGC-style video with Higgsfield. The person, voice, delivery, setting, everything is AI-generated.
Road to 1,000,000 Votap users - Day 80 | Current: 1467 50% of people who click through to our App Store page install the app. 70% complete registration, including phone verification and profile setup 23% of installs started the trial. 1 in 7 trials has converted to paid so far. The data isn t perfect yet. AppsFlyer is delayed in places, hence somehow having more first voters than registrations, and the sample is still small. Here s what excites me: we haven t optimized or A/B tested ANYTHING yet. This is the baseline. Now we start breaking the funnel apart and seeing how far we can push it.
Road to 1,000,000 @Votap users - Day 91 | Current: 1490 In today s Votap ad, a group of babies are discussing Andy Burnham. When one decides she s had enough, she pulls out Votap and votes him down. Another slightly ridiculous way of showing the simplest idea behind Votap: see a politician, have an opinion, vote.
Road to 1,000,000 @Votap users - Day 90 | Current: 1470 Today is the first test day. We created 6 video ads and 4 static ads, intentionally making them very different. Colorful, minimal, funny, serious, product-focused, completely weird. Now each gets the exact same budget and a fair chance to compete. The goal isn t to squeeze the most installs out of this first test. It s to look for signals. Which ads get watched? Which get clicked? Which lead to installs, registrations and actual Votap users? With a smaller budget, you can t spend thousands testing every creative. But you can look for hints. From these 10, we ll take the top 3, put more serious money behind them and start A/B testing variations. Want to see where they re sending everyone? Try Votap - download it from the App Store! More tomorrow.
Road to 1,000,000 @Votap users - Day 88 | Current: 1470 As promised, another Votap ad. This time, a knight is preparing a regular guy for battle.
Watch full video:
We must fight for democracy. His response? He d rather just pull out his phone, open Votap and vote on politicians directly. Much easier. I m experimenting with ads that actually tell a little story and hopefully make people stop scrolling, rather than just showing another app screen. Rate this one 1-10. Would it make you stop and watch? Want to join the fight without the sword? Download Votap from the App Store! More tomorrow.
