Affinity - Relationship Intelligence, Reimagined

Hi ProductHunt! We’re very excited to be here! We started Affinity almost three years ago with the thesis that relationships are one of the most valuable asset any business possesses. We set out to solve 3 primary challenges that we heard repeatedly from leaders in the industry. 1) Automatically manage business relationships Managing relationships requires a ton of manual data entry which makes us vulnerable to making costly mistakes. From forgetting to log meetings to neglecting adding contact info in your CRM, manual entry impedes team alignment and wastes time you could spend actually doing your job. Affinity resolves these issues by automatically populating your pipelines with the crucial data points you need. We even enrich contact info with 3rd party data to put everything you need, right in your workflow. 2) Prioritizing business relationships Identifying which relationships in your team's network are the most important is a big challenge. Affinity leverages AI and natural language processing to synthesize all your team's communication data to understand who knows whom, which emails have you forgotten to follow up with, and which relationships are at risk that you might want to engage with again. 3) Effectively leveraging your team's network Growing your network is more than just increasing your followers. The world's best business leaders effectively leverage the right relationships at the right time. Affinity surfaces your team’s relationship graph and makes it actionable. We even allow you to connect outside your team with AlliancesTM to leverage your investor, advisor or even mentor relationships and instantly see who they can warmly introduce you to. After years of hard work, we’ve assembled an incredible team to tackle the most complex infrastructure challenges and deliver an intuitive, powerful product for any business that sees its networks as an important, underutilized currency. Our goal is to bring the next generation of relationship intelligence to all businesses, so everyone can leverage their most valuable asset, their network. If you are interested in Affinity, we are offering all Product Hunt users a 14 day free trial. Please request a demo on the website, and we will be in touch very shortly! We are happy to answer any questions you have through the comments section below! Would love to hear your feedback, and excited to show you what we’ve built :)

The Alliances feature where you can share and get visibility into someone else's network is most unique and interesting. The obvious use case is within a team or company but this can also be handy for investor <> founder relationships. How are you seeing people use it now, @shubham_goel1?

I tried every major CRM out there and hated all of them. The biggest issue for me is that CRMs like HubSpot and Salesforce don't sync well with email--you either need to send emails from CRM interface or else remember to BCC the CRM in the email client. This creates a lot of errors in logging and adds a layer of headache for when you need to separate communication across professional streams (ie sourcing clients, raising money, personal stuff, etc). Affinity lives on top of your email client and intelligently categorizes and logs communication for you. It is a game changer because it requires very little maintenance on my part. As a result, I don't need to spend 40 minutes at the end of each day to go through my email client and make sure that everything is logged as I need. It is an insanely elegant solution. After using Affinity for about 8 months, I can confidently say that other CRMs out there look like dinosaurs to me now.

I'm seeing waaaay too many crms on product hunt lately ...

I've been using this for over a year for everything in our startup, from lists of customers and prospective customers to lists of investors, advisors, and the like and I have enjoyed the simplicity. Compared to other CRMs this tool is much broader likely because it leverages a spreadsheet-like interface which makes it much more familiar, yet somehow it feels a lot easier to use. Other CRMs are only optimized for sales, but don't go broader to accommodate other use cases and that made them very unintuitive.

But aside from the basic features, hands down the best features are the network ones like the ability to map your network and see the strength of your connection and leverage it with the Alliances feature. By adding allies who can help you get intros to people in a secure and safe way (without exposing people's entire rolodexes) you can leverage their network and expand yours. I would highly recommend this to anyone running a startup who has to manage a number of different people and organizations in one place, it's been a lifesaver for us.

Pros:

- great UI, w/ a familiar spreadsheet-like interface

- simple concepts - person & organization

- leverage network w/ alliances

- A+ support

Cons:

- hard to visualize a pipeline

We have been using this product for 2 years now. WOW - amazing!! Full disclosure we are investors but truly, the best CRM for investing firms.

I've been using Affinity for 2 months now and I love it. Great way for me and my team to keep track of our external communications and stay on top of follow-ups. h/t @koz

We used Affinity at NewtonDrive.ai when we were fundraising. We were using a simple spreadsheet previously and imported it into Affinity. It really help us leverage our investors' networks and manage our ongoing conversations with investors.

Pros:

- spreadsheets on steroids: familiar UX but much more powerful

- smooth transition by importing spreadsheets

- leverage external networks

Cons:

- none so far

Affinity is an incredibly powerful tool that acts as a "brain" or command center for your team's network. Blows most relationship management and CRM tools I've used out of the water. The team is responsive and iterates quickly, and the product is fantastic. If relationships are fundamental to your team's business, I'd highly recommend it.

I have not personally used Affinity, but got a demo from one of the founders. I think it is a game changing product for sales and relationship management. I would recommend it to any VC, or companies with medium to large sales teams. As a prior venture analyst, it would have definitely helped make my job easier.

Pros:

- Love the UI

- Allows you to leverage internal network easily

- Game changer for sales & relationship management

Cons:

none