Affinity
The most powerful relationship intelligence platform.
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Affinity - Relationship Intelligence, Reimagined

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Affinity is a relationship intelligence platform helping professionals leverage their networks to achieve their business priorities. Using patent-pending technology, Affinity helps teams manage and grow their networks by unlocking introductions to decision makers and auto-populating pipelines to increase deal flow.

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We tried out Affinity and loved the product. We were thinking of replacing something built in-house that was very custom to our organization, which has 11 firms working closely together with a unique process. Ultimately, it was too much effort to move, but if we were starting from scratch, we would have gone with Affinity!

Pros:

Great UX for deal management and finding relevant relationships within your network

Cons:

None

Maker
Thanks Catherine!

ideal CRM tool for any organization that thrives on people networks!

Pros:

truly amazing product, makes deal flow and network management 10x better and easier!! Part. love the direct crunchbase integration & UI.

Cons:

wish they had more direct integrations (e.g. Slack, Asana)

Maker
Thank you Judith! I'm glad Affinity has made your life easier :) Thank you for raising the point about integrations - more integrations are on our roadmap in the next couple quarters, so hopefully you can benefit from them very soon!

I've been using Affinity for 4 months as a customer and love it. It has helped me categorize and visualize relationships and relationship strength across all aspects of activity and life.

Pros:

Intuitive ways to visualize relationships, strength of relationships, and track emails that haven't been responded to. Affordable.

Cons:

None really other than the product could be expanded further; I'd like to better understand how to use Affinity Alliances.

Maker
Thanks Smoot for all your support! We would love to show you how some of our VC clients use Alliances to connect with their portfolio companies.

Excellent product

Pros:

Extremely simple plug in that automatically ingests and understands your network

Cons:

I cant think of any, but for posterity, just make sure that you're looking at how your conversational data is displayed to your team.

Maker
Thank you Anthony for the kind words!
I feel like this should *exactly* be what LinkedIn paid's subscription needs to offer
Maker
That would be pretty awesome if they did!!
Maker
LinkedIn is a great tool, but with modern relationship building you need to know more than "who you know." By analyzing communication streams we can automatically build your team the most robust people graph and implement all this data right into your workflow. This is also why LI uses Affinity :)
Looks interesting! Wish there was clear pricing and/or a startup/solopreneur option.
Maker
Thanks for the feedback! We're launching public pricing in the near future :) Feel free to check out the reviews above - we definitely do have startups using Affinity and I think we could potentially be a good fit for you! If you sign up for a demo on the website, we should be in touch with you very shortly!
I agree. Their Drift bot will tell you that pricing is $125/user/month. I'm sure it's a great product. Considering this pricing put them near top of CRM market (think enterprise tools like Salesforce, Insidesales.com, etc), I did have sticker shock.

After trying about every tool out there for CRM management for our relationships and portfolio management, this checked all the boxes. It's ability to capture meetings, calls, emails, documents and notes between teams is amazing. We have actively been using it from the early days and continue to use it today for our entire globally distributed team. Smart list creation and the fact that everything is LIVE capturing what you do allows our team to stay in touch and in tune with everything going on. The privacy settings are also a great offering allowing you to not include full details or even subject lines where certain teams do not need to see it. Excited to watch this product continue to expand.

Pros:

I looked for a platform to manage the sourcing, conversations and ongoing portfolio and relationships management. This is it.

Cons:

Mobile app does not have the full experience... yet.

Maker
Thanks, Dylan! We appreciate all your support. We are working on the mobile app, so expect to see big improvements soon. If you have any features you would like to see on mobile, let us know.

After using Affinity for 6 months, I am thrilled with how the product has impacted our workflow in the office.

Pros:

Superior UI as a CRM for internal network management

Cons:

Search functionality still needs work. Some functions are not very intuitive. Gmail integration doesn't always work.

Maker
Thanks Marianne for your support. Our team is working on perfecting search. We are always open to feedback.
A product that has truly changed the way I work and made me so much more efficient across the team! Amazing and recommend to all!
Maker
I'm really glad you have enjoyed using Affinity :) Please don't hesitate to reach out with any feedback you have for our team!! :D
Maker
You are the best, sir. This means so much coming from our team's favorite podcaster ;) 20minVC was like the Bible for the Affinity team when we first sold into Venture.
Can this be utilized well for retail business with focus on local marketing and sales. We have B2C and also B2B customers. Thank you,
Maker
Yes it can be! Please sign up for a demo on and we will be in touch with you shortly!
Are you guys in BETA what am I looking cost wise? I run 20 store retail franchise. How much per location do you think?
Maker
We are not in beta anymore. The cost would depend on how many "seats" you would need. Meaning how many people on your team you would want on Affinity. Happy to chat about your current situation and see how we can help.
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