Yesterday, a new startup called One Health made headlines with a fresh $5 million seed round from Andreessen Horowitz, Lerer Hippeau and Y Combinator. Contrary to what its name might suggest, One Health is not just another healthcare startup. Its mission is to help your dog fight cancer. 🐶

Brandless also had some pet-related news yesterday: the company is expanding beyond it's $3 price point to launch a line of dog (or cat!) Frisbees, collars and freeze-dried treats for $9. Pssst: They're competing with Amazon.

Both announcements point to the fact that pet tech is booming.

Need more evidence? BarkBox ($81.7M raised) reportedly delivers its pet-themed boxes to over 600,000 subscribers each month. And let's not forget that on-demand dog walking service Wag raised $300 million from SoftBank last year. Shortly after that, Wag's biggest competitor — Rover — raised a $155 million round ($310.9M total) .

Basically, when it comes to our beloved furry friends, the potential to make $$$ is high.

What else will pet owners pay for?

🐾 Custom socks with prints of your dog

🛏 Casper dog beds

🍗 A pet meal subscription service that delivers fresh food

🐩 Dog collars and leashes that are easy to clean

😁 Chew toys to help your dog brush its teeth

🐕 Handmade stuffed copies of your pet

Not a pet owner? Maybe forward this email to your doggo-obsessed friend.

Uber's rider loyalty Rewards program rolled out yesterday. It's now available in SF, LA, New York, Boston, DC and 20 other places across the country. Are you going to use it?

We conducted a poll on Twitter and for a lot of you — the jury's still out.