Six months ago HirePilot had zero organic presence. One person handling all of marketing. No budget for writers, no appetite for agency overhead.
The answer we landed on: build a system instead of hiring.
Here is what we run today. Airtable is the content database and the trigger layer. Every piece of content lives as a row in one table. The status field drives everything. Make is the automation engine. Claude API handles generation.
Every SaaS company preaches about being "customer-obsessed." But we learned the hard way that a small vocal minority of power users can completely hijack your roadmap. We built custom workflows and niche integrations just to keep them happy, only to realize we were building an expensive bespoke tool rather than a scalable product. Meanwhile our silent majority the average users were struggling with core onboarding because we ignored their foundational needs.
For founders balancing growth and retention, how do you filter out the noise from extreme feedback and stay true to your core product vision?
Our early pricing was intentionally low just to get initial traction but now that the product has evolved significantly, the legacy plans barely cover infrastructure costs.
We want to adjust our pricing tiers to match the value we now provide, but we are terrified of losing the core community that helped us launch in the first place.
I noticed this question in one of my discussions and thought it would make sense to share my approach if I were to get in touch with more active users of this platform.
Here s how I would find them and connect with them (via X, LinkedIn or other channel) You can find them :
Check people who log in daily (Streaks).
Look at users who actively comment under discussions and launches.
Connect with active hunters.
You can try reaching out to the internal Product Hunt team.
Explore WA, Telegram, and Signal PH groups where people are active and reach out to them.
Check users who launch a few days before you they re likely to put effort into the platform too, so they still have that "launching vibe".
Questions about the product, question about NLP/transformers, questions about where we're headed, etc. any and all question are welcome, I'll be responding to each of them! Launch page:
https://www.producthunt.com/post...
Here s mine with some notes from reading it (with my note taking style ofc ): Zero to One by Peter Thiel: Start small, but dream big. Aim for the mind-blowing, not just tiny steps. Crossing The Chasm by Geoffrey A. Moore: Nail it with a specific group first. Go big later once you re a hit! The Lean Startup by Eric Ries: Get out of the building. Talk to customers and validate your ideas in the real world. Give me yours!!! Also, if your book is the same as mine, let s talk
I built something fast, reliable, handled every case I could imagine. It also fell apart the moment two people used it at the same time. A race condition I had never hit because I was always the only person testing it.
The launch brought the second person. And the third. The feature that had been perfect for months broke within an hour.
Someone sent me a message walking me through a workflow they had built inside my product. Three tools chained together, a shortcut I forgot existed, a workaround for a limitation I had decided was permanent.
It worked. It was elegant. I had never considered using my own product that way.
I post on linkedin most days and send about 20 dms a day, and if I'm honest the posts mostly warm people up while the dms do the actual selling. almost nobody has bought straight off a post.
curious if that's the same for others or if I'm just doing posts wrong. has anyone got paying B2B customers mostly from content, with little or no outreach? and if so, how long did it take before it started working?
