I get really nervous when people tell me their LLM chat has become their main source of information. I get it, it's really nifty how these tools are able to respond confidently to virtually any query. But they're also trading source transparency for convenience, while presenting truth as a construct of statistical probability.

Over the past year, all Big 4 consulting firms have been caught publishing reports riddled with fabricated references. As scrutiny intensifies, business leaders can no longer ignore the mechanics of citation. What began as an academic baseline has transformed into a critical competitive edge.