Viktor Shumylo

There s a common assumption that job applications are mobile-first now.
Before moving into building a mobile app, we wanted to test that assumption with data rather than rely on intuition..

First, we looked at real usage.
In our GA4 data, mobile accounts for ~22% of active users.
But desktop dominates engagement and core actions, longer sessions, more events, and more consistent usage over time.

I noticed something surprising early on. Some users want maximum control and transparency. Others want speed and automation. The same product triggers trust for one group and friction for another. Do you design one clear path and accept churn? Or support multiple mental models and risk complexity? How have you handled this tradeoff?

Most founders pivot too late. Here s the data threshold when you must change direction.

Every founder talks about pivots, but very few discuss the real technical signals that force one. We recently hit those signals ourselves and had to redesign a core part of our product, not because we wanted to, but because the data left us no room to rationalize.

This is not a promo. This is a breakdown of the pivot logic, the user research behind it, and the exact framework we followed so other teams can use it.