The more visible I become on platforms, the more opportunities I receive (not just sponsored ones).
Quite often, people reach out saying they re looking for a marketing co-founder.
And practically every month, there s someone with another revolutionary idea, the next big thing, a multimillion or multibillion-dollar business but then you never hear about them again.
We finally decided to dip our toes into paid acquisition last month. We had $2,000 saved up specifically for a marketing test. I spent a week tweaking the Meta Ads manager, designing creatives, and writing copy.
When the campaign ended, the dashboard looked incredible. We got 400 new signups for our free tier at a Cost Per Lead (CPL) of just $5. I was doing the math in my head, thinking, "If even 10% of these convert to our $29/month plan, we're golden."
Reality hit hard this week.
Of the 400 signups, 280 never even logged in after creating an account.
Another 100 logged in once, clicked around for two minutes, and never returned.
Out of the 20 people who actually connected their data and used the product, exactly 2 upgraded to a paid plan.
We love celebrating products, but we realized that we could congratulate the community on their achievements. We launched badges last month with an initial set, but we can t get enough now. If you haven t seen those yet, go to your profile and add badges to your showcase so other users can see what you re most proud of earning. We want to launch another set of badges this quarter (we ve heard a lot of you request a badge for long streaks), so please submit your ideas here, and we ll try to make some of them happen!
It can be a little nerve wrecking leading up to launch day, especially for a solo founder with no audience, following, or experience in the product hunt community.
Nobody said running a startup was easy but some issues whether it's increasing DAU, perfecting ad copy, increasing MRR, hiring, or whatever can be pull your hair out levels of frustration.
What's one pain point you are struggling with at the moment? Drop it in the replies and then help someone else based on your experience!
I m trying to figure out the best ways to gain visibility and drive potential buyers to my website. It feels like certain social platforms are much better suited for this type of business than others.
We spent months trying to build groundbreaking, AI-powered workflows that would blow our users' minds. But when we looked at our power users versus our churned users, the difference was tiny and mundane.
Power users had positioned our app right in the middle of their existing morning browser tabs. Churned users treated it like a utility tool something they opened once a week, forgot about and eventually cancelled.
