Over the past few months, we have been building Causo around two problems almost every early-stage founder runs into:
Finding the right investors and reaching out to them properly
Finding potential customers with a real reason to buy
Our fundraising product helps founders discover relevant VC funds and partners, research them, and run personalized outreach.
Our sales product finds companies that match a specific ICP, identifies why they may be a good fit right now, finds the right people, and drafts personalized outreach.
We originally built Causo for fundraising: help founders find the right investors, research why they fit, and write proper outreach instead of sending hope this finds you well slop to every VC with a pulse.
A couple of weeks ago we started testing Reddit ads for Causo Fundraising, mainly because Reddit has already been one of our strongest organic acquisition channels.
One of the more interesting things we have learned while building Causo is that people ask for automation, but what they really want is productivity. Those sound like the same thing but actually aren't.
Ask someone what they want from an AI sales tool and the answer is usually:
Just find the leads, write the emails and run the outreach for me.
But the moment the tool actually tries to do that, the questions start: where did this company come from; why does it match my ICP, is this person still working there; where did you find this information; can I change the email; has anything been sent yet?
We kept the exact Causo stack private because we thought it was part of the moat.
Then we realized that knowing the tools is the easy part. Orchestrating them, verifying every result, building fallbacks and running the whole thing at scale is what actually takes the time and money.
So we re making it public.
This is how Causo searches, enriches, verifies and writes outreach using live data instead of stale databases.
For a while, we were tracking the usual SaaS stuff like signups, pageviews, DAU, WAU, and retention charts. Useful to know, but none of it told us whether people were actually succeeding with Causo. So we started using PostHog properly and built our own dashboards around the things that matter for our product.
Causo now has two sides:
Causo for Fundraising has a database of 1,000+ funds and 17,000+ investors. It helps founders find the right partner at the right firm, understand why that person is relevant, and write outreach specifically for them.
Causo for Sales uses the same technology to research almost any niche live. You describe the companies you want, and it finds them, checks why they fit, identifies the right people, verifies contacts and writes the outreach.
It's been about a month since our PH launch and I still get asked for launch tips. That's cool, but our focus right now is on growing community and engagement. I've seen some founders say they struggled with a post-launch lull, so here is what worked and didn't work for us since launch:
