Amazon to buy Whole Foods for $13.7B 😳💰

Amazon just announced it's buying Whole Foods for $13.7B (!!!), another step toward their plans of world domination. 😳

If their stock price is any indication — up 2x from two years ago — Jeff Bezos and team are on a tear, expanding their foothold far beyond their e-commerce bookstore roots. This year alone they launched a:

• Voice-activated wand for ordering anything
• Pinterest competitor (sort of)
• Device that takes photos of you while you dress (really)
• Credit card that offers 5% cashback on every Amazon purchase
• Live concert experiences for Prime members (watch out, Ticketmaster)

There's a reason VC's are hesitant to invest in any startup competing with Amazon.

Above is just a small sample of what they're building. See more here.

All Things Amazon

We asked 34 customers what Viktor does for them. Not one said chatbot.

They kept using words like colleague, coworker, team member. One CEO called it the glue holding their e-commerce business together, which is a lot, but also… you see why. It lives in Slack and plugs into 3,000+ tools, so instead of jumping between tabs, you just ask for the thing. Pull Stripe against HubSpot, check Sentry alerts, spin up a campaign brief, build a landing page, send a report upstairs. It all happens there.

It has already hit top 5 on Product Hunt with 130 comments, is SOC 2 certified, and your data does not train models.

One user said it was the first time AI felt like a real coworker, which is either exciting or slightly concerning depending on your week.