Amazon just announced it's buying Whole Foods for $13.7B (!!!), another step toward their plans of world domination. 😳

If their stock price is any indication — up 2x from two years ago — Jeff Bezos and team are on a tear, expanding their foothold far beyond their e-commerce bookstore roots. This year alone they launched a:

• Voice-activated wand for ordering anything
• Pinterest competitor (sort of)
• Device that takes photos of you while you dress (really)
• Credit card that offers 5% cashback on every Amazon purchase
• Live concert experiences for Prime members (watch out, Ticketmaster)

There's a reason VC's are hesitant to invest in any startup competing with Amazon.

Above is just a small sample of what they're building. See more here.