... product mentioned in ChatGPT or Perplexity answers, and the data keeps pointing somewhere that makes me question the whole "GEO/AEO" hype. Ahrefs looked at 75k brands and found branded mentions correlated with AI visibility way more than backlinks 0.664 vs 0.218. It's correlation, not causation, so take it with salt. But the gap is big enough that I can't ignore it. Which makes me wonder if we're overcomplicating this. Maybe AI visibility isn't a new discipline ... ... strategy on? So for the founders here are you doing anything on purpose for AI visibility yet, or ignoring it until it settles down? I'm honestly torn on whether this is a real 2026 priority or just a shiny

... biggest clients from conversations that started as something completely different. A funding chat becoming a CCO hire might be the best version of that I have heard. Enterprise buyers care about control, security and cost predictability more than shiny features. Sounds like you just added the one person who can translate that into pipeline. Congrats! @vkrstic ...

... talk to users before looking at the data, or do you use the data first to decide who to talk to? Comment from Somesh Putatunda(@somesh_putatunda): @sharun_kanan   @rohanrecommends  Really appreciate this, Rohan. The vertical-vs-horizontal distinction is something we ve had to wrestle with a lot too. You want to ship something people can actually use, but you also don't want to keep rebuilding the same foundation underneath every new use case ... ... personally decide when something is good enough to ship versus

... WYSIWYG editors. The pattern is always the same. The flashy thing gets attention. The boring, structured thing gets used . What's a process in your work that's still chaotic that could use boring, reliable structure instead of another shiny feature? #AI #ProductThinking #SaaS ...

... about that too. Thanks for sharing your perspective! Comment from ISTIAK AHMAD(@istiakahmad): @alpertayfurr  I really like your "one real workflow, one week" rule. I think that's a much better test than spending 15 minutes with a shiny demo. And I completely agree with your last point, the best tools are the ones you naturally keep using without thinking about it. Thanks for sharing your framework! Comment from Gal Dayan(@galdayan): @istiakahmad  the reach-out-with ... ... maker can tell me in one sentence what happens when it's wrong. tools that are upfront about failure modes tend to be built by people who've actually shipped it to real users and hit the edge cases, versus

... need to pretend to be experts in a field that's still being invented. We need to be honest. We need to learn. We need to experiment. And slowly, we will evolve. From SEOs to whatever shiny new title this world gives us . The future isn't human versus

... your cart, and started sending us the receipts. The "50% off" that had quietly been the regular price for months. The white-label twin selling for 40% more one listing away. The brand-new seller hiding behind a shiny badge. That is the entire thesis. Prices you can trust, sellers you can verify, no manipulation. Pouring through yesterdays data and the actions we will make to shape our roadmap is the part we will remember And a few of your ...

... naturally that users barely notice the technology behind them. Do you think we'll eventually stop labeling features as AI altogether? Comment from Ollie Hempsall(@oliver_hempsall2): I think it was an important feature when AI was new, shiny and fancy. Now we've all looked under the hood and all isn't what it first seemed. Comment from Marcelo Coelho(@marcelo_coelho1): I am new here too, but this really resonates! I also think AI should be more ... ... everywhere is not a good selling point. What exactly would be the point?! Why would someone want to pay for an AI-powered app, when they just want to feel better! Comment from Riya Pariyar(@riya_pariyar): the pull vs

... testers to put the beta through its paces. Our current beta users have already helped shape the product, and we d love more honest feedback from the PH community before we move into full production. No hard sell. No shiny launch speech. Just Tenarie, our beta, and a very open request ...

... panic, and 20% refreshing things that haven t even launched yet. We re getting ready to launch Vault on Product Hunt soon, and we d love to borrow the collective brainpower of you all before we hit the big shiny launch button. After months of building, tweaking, breaking things, fixing them, and pretending coffee counts as a project management tool, Vault is almost ready to meet the world. But we know a Product Hunt launch isn t just about pressing ...

... Comment from Anna Ludwinowski(@anna_ludwinowski): @getosmo  "The receipt IS the scope" - YES, that's a sharper way to collapse messaging and product into the same thing. Most people treat those as two separate problems (what we say vs. what we build) and you just made them the same mechanism. Comment from Anna Ludwinowski(@anna_ludwinowski): @getosmo  That's great - you're further along than many! But that's the hard part too, right? Because the calibration ... ... Zaitzow(@dzaitzow): @anna_ludwinowski I guess if I really think about it - it helps solve the 1 to many problem for lead capture - making every lead get something really unique at the end of the intake survey / quiz funnel VS

... surface is what dies. And that distinction has teeth commercially: the moment your product becomes infrastructure someone else operates, you usually lose the customer relationship the agent owns the user now, you're just a backend it picks. 'Visible vs infrastructure' isn't only UX, it's who gets to own the demand. Which is why I think a lot of today's app companies will quietly fight NOT to become infrastructure, even when it's the better experience ... ... space race - the USA spent millions developing a biro which would work in space, the Russians took a pencil. It is very easy to look at technology and think that is obsolete because it is old and not as shiny

... Context Engine for my Models 4. Replicate - Content Generation & Training Image & Video Models 5. Resend - API managed emails Also, recently - its Klipio, My own tool for Static Image ad creatives from competitor ads. Comment from Justin Verlin(@justin_verlin): Claude Code VS

... harder than the initial build because the failure can sit in so many places: the app, the bridge, the model provider, the tool call, or the callback path. This release is intentionally more about observability and stability than a shiny new feature. My hope is that it saves people time when something weird happens locally. Comment from Hossein Yazdi(@hosseinyazdi): The Bridge recorder sounds like a really useful addition. In my experience, debugging AI workflows is often harder than building ...

... tools, and you don t want to wake up in a year realizing you built your startup on legacy tech. But there is a very fine line between staying ahead of the curve and falling into the trap of "Shiny Object Syndrome." Every hour spends migrating to a new tool just because it s trending is an hour we aren t delivering value to our users. Boring, stable, predictable tech might not get thousands of likes on social media ...

... does not tell you what to fix first. It does not tell you which opportunity to chase. We realized this when we looked at our own dashboards. We had 267 keywords tracked. 78 pages audited. 25 competitors detected. Zero AI citations. Zero backlinks indexed. The numbers were interesting. They did not tell us what to do. So we built something different. Not a dashboard. A strategy engine. It starts with a profile. Who you are. What you sell ... ... used, you know. The part about needing clarity + direction instead of just more numbers really lands. It feels like a good reminder that strategy and execution matter much more than simply tracking metrics, not just because it looks shiny

... launched how did you manage scope creep / when did you know you were ready to launch? Comment from Mark Trowbridge GCTL(@mark_trowbridge): This is super common with every inventor on the planet - your new shiny ball needs to be perfect, and it's incredibly difficult to let it go into the big wide world, before it's ready. Right? Even if its at its barest, release it! MVP (minimal is the optimal word), get it out there and listen ...

... spent so long thinking about what to add that we forgot to ask whether we should. Once we shifted to "does this help the user understand themselves better?" as our filter, it became way easier to say no to shiny features. Trust really does come from simplicity. Comment from Anna Jarrett(@anna_jarrett): This is exactly the thinking that takes a product from great to extraordinary. I think of the AirPods strategy. They created so much buzz (aside from ...

... Focus." We wanted a way to quietly, brutally stress-test our ideas using cold data before we ever wrote a line of code or showed it to the world. That s why we built Bunzee. It s not a shiny chat interface; it s a private validation engine. It processes over 200,000 data points to quietly score the viability of our ideas and map out the real market gaps behind closed doors. (We even ran Bunzee through itself ...

... business plan. I realized that most founders (myself included) get stuck because the "process" of validation is so clunky and broken. I m here to connect with fellow makers who value structural clarity and logical flow over just another shiny interface. I m curious: When you re building your product, what s the one "interaction" or "flow" that you spent the most time trying to simplify ...

... from Ghost Kitty(@ghost-kitty-9667996): Comment Deleted Comment from Ben(@bencrypto__23): Fully agree. It is unbelievably underestimated. Probably the main factor in terms of a project's success. When the initial motivation fades. Things are not that shiny and new anymore. And work becomes more like routine. This is something a builder brain doesn't like that much. NGL, when telling that I failed exactly in this phase numerous times. Today, I try to create a clear structure ...

... your stack? Comment from Shyun Bill(@shyunbill): "Ugly but useful" is a total badge of honor for anyone building real solutions! My niche market discovery journey with Bunzee was all about cutting through the fog with logic instead of shiny pixels. An agentic workflow that actually clears the path is worth a thousand Dribbble shots. What's the one "ugly" tool you simply can't live without? Comment from Mykyta Symonenko(@mykyta_symonenko): Hey Lily! Honestly, UX and UI exist ... ... separate concepts for a reason a UX designer doesn't have to be good at UI, and that's totally fine. The "elegant vs

... from Shyun Bill(@shyunbill): The "magic" of AI wears off fast when you're stuck fixing its mistakes every single meal. Focusing on that niche friction over feature bloat is exactly how you build something "useful" instead of just "shiny." My own market discovery shows that the best agentic tools win by actually killing the daily chores. If an app feels like work, people ghost it; if it saves time, it becomes a literal lifesaver. Is correction friction the main ...

... founder, product depth, or something else? Have your decision-making criteria changed in the last year? And do you think crowded markets make better products win or just better branding? Comment from Shyun Bill(@shyunbill): In a world of shiny templates, the real signal is finding a founder who shares their logic instead of just a polished promise. High-end branding gets you through the door, but we re all starting to value "proof of work" over "proof of pitch ... ... alpertayfurr): My criteria have definitely changed. I trust polished branding less than before, because almost every product can look premium now. What helps me most is clarity: who exactly is this for, what problem does it solve better than alternatives

... thought we knew We assumed enterprise customers wanted the same things as our small business users, just more of it. More security. More control. More features. We never talked to them. We read blog posts. We looked at competitor pricing pages. We guessed. Here's what we missed: Procurement cycles. Enterprise deals take 6-12 months. We had 30-day sales cycles. We weren't built for that. Security reviews. We needed SOC2. We didn't have it. Customers asked ... ... this most right now? For us it was solo builders who can't also become full-time marketers. Smaller users, faster feedback loops, and they tell you what's broken in hours not quarters. Your table comparing build time vs