Somesh Putatunda

Not building lookalike list.
All of us must be having some customers. Some customers came inbound, few via referrals, few via word of mouth- it does not matter.
What matters is that these customers are able to solve their pains with your product.
Hence, once they are your customers- you should be "finding more of these".
This is by far the most underrated GTM hack I have come across.
There are few lookalike tools you can try- Ocean, Jesse (my product).
While using these tools, you should be able to find out why certain new customers were surfaced- what were the logic behind these new suggestions, and then run a focussed outbound/ABM campaign on those list.

This could be related to your industry, or even a side project you're working on.

Here are my 5 (I couldn't function without them):

1. Grammarly proofreading my texts, not just posts, but also client communication

2. ChatGPT / Claude mostly brainstorming, help with copy, and summarising

3. Figma I can put the basic graphics together quickly.

4. Translator sounds incredibly old-school, but English is not my mother tongue

5. Gmail and not only for communication, but also for storing ideas and sending myself email reminders for posts

I've been running Claude Code, Cursor, and Codex pretty heavily for the last few months and I keep hitting the same loop:

1. Start a task in one agent

2. Switch to something else (Slack, Twitter, another terminal)