Imed Radhouani

You're building a product.
Your focus is code, features, user experience.
Not meta descriptions.
Not FAQ schema.
Not internal linking.

But content still needs to get done. Docs, landing pages, blog posts, metadata. And if you ignore it, nobody finds your product.

So you have a choice. Spend hours on content yourself. Hire someone who doesn't understand your product. Or let an OS handle it.

We're building ROSE ( Rankfender Fullstack Optimization Engine ) as a Git based library. An SDK you install directly into your repo. It runs on every commit. Checks your metadata. Validates your heading structure. Suggests internal links. Even auto fixes the small stuff.

We thought we were ready.

Bigger deals. Fewer customers. Better margins. That was the dream.

So we built enterprise features. SSO. Advanced permissions. Audit logs. A whole new pricing tier starting at $2,000/month.

We spent 6 months. Three engineers. One dedicated product manager. Endless meetings about "enterprise readiness."

For months, we were building features based on what users said they wanted. Feature requests.
Sales calls. "It would be great if you added X."

We built X. Nobody used it.

So we stopped trusting what people said and started tracking what they actually did.

The dataset