Peter Victor's profile on Product Hunt

About

My journey has led me to Vrije Universiteit Amsterdam, where I am currently a Research MA Student, focussing on Trauma and Religion in the (post-)Soviet context. My expertise in spiritual care and counselling, honed through years of pastoral ministry, complements my academic pursuits. At VU Amsterdam, I've refined skills in creative problem solving, writing, and analytical thinking, all in service of finding ways to make the world a little better. My work reflects a dedication to understanding complex philosophical and theological issues, and I bring a compassionate, as well as an analytical approach to our diverse academic community.

Badges

Tastemaker

Gone streaking

Gone streaking 5

Forums

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17d ago

What metric replaced top-of-funnel growth as your primary focus once you started charging?

Tracking signups feels great, but churn is the silent killer when real money enters the picture.

Most cancellations aren't caused by missing features they happen because the product fails to become a daily habit. Changing a user's existing workflow is far harder than building a shiny new feature.

Do seasoned founders ever stop stressing over churn or do they just get better at diagnosing and fixing drop off points early?

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23d ago

My churn dropped 40% when I stopped trying to make users happy and trying to make them confused less

I want to share something counterintuitive that took me two years to figure out.

Like most founders, I was obsessed with user happiness. Did they like the product? Were they satisfied? Did they leave a good review? I'd send NPS surveys, add "how are you feeling?" prompts, respond to every bit of feedback with gratitude.

But churn stayed stubbornly high. People weren't unhappy they just weren't using the product. They'd sign up, poke around, and drift away.

Then I accidentally noticed something. The users who stuck around weren't the ones who said they loved the product. They were the ones who had figured out the one specific thing the product was actually good at. They weren't confused anymore. They had clicked with the core value.

p/runevr

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1mo ago

Featured

🎯 What are modern marketing approaches that work?

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...