Is anyone else completely overwhelmed by the "AI feature" checklist?

I don't want to rant here (but I probably will a bit)... 😅

I've been working in product growth for a while, and I feel like every single product roadmap right now has just turned into a race to bolt on an "AI assistant" or a "generate with AI" button. It’s like every investor and every competitor is screaming that you need it, so everyone just slaps a chat interface onto their app and calls it innovation.

But when everyone has the exact same AI feature, it stops being a differentiator and just becomes a checkbox. It feels like we're spending all our time building generic AI wrappers instead of actually solving the user's core problem.

So, how do you actually figure out where AI belongs in your product without just following the hype?

The only thing that seems to work for me lately is ignoring the "AI" label entirely and just looking at the boring, repetitive tasks users complain about. If we can automate the 10 minutes of copy-pasting they do every day, that's way more valuable than a shiny chatbot that hallucinates. It doesn't sound as exciting in a pitch deck, but it actually gets used.

I know this depends on the product and the audience, but how are you approaching AI integration right now without falling into the "feature checklist" trap?