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Build your brand before your product, or launch first and reveal yourself later?
... emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles. Which opens the question: Which approach brings more advantages in your opinion? Comment from Andrii Krugliak(@theuniverseson): The personal-brand-first risk you named is real, but I think it is fixable: build the brand around the problem you obsess over, not around yourself. If people show up for the topic, the praise stays honest, because they actually ... ... risk is building it first and never planning for the day you need to step back from it. Comment from Mihail(@sweepbase): For Sweepbase I deliberately went the other way. There is no founder face on the homepage and no personal-brand layer at all. The brand is the category. People who land on the site come through "crypto card comparison" searches, read the data, and have no idea who built it. That has tradeoffs: zero pre-launch hype ... ... once the product has real traction, the personal brand becomes a powerful amplifier. Curious what others have experienced especially with devtools and infrastructure products. Comment from David Sant n Crist bal(@david_santin_cristobal): You've identified the real risk of the personal-brand-first approach: when people buy you , they stop auditing the product. Idealized founders tend to get soft feedback, and soft feedback can quietly hold a product back. The mistake you mention is also the one I see most ...

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