About

Working on commercial growth at Keen and learning how an early-stage product turns into a growing business. Somewhere between product, go-to-market, automation, and talking to users. Interested in partnerships, how people work together, and turning messy processes into something that actually scales.

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Gone streaking
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Forums

🙇‍♂️ Which CRM fields are actually worth keeping?

I have been thinking about the difference between CRM data that helps people work and CRM data that just creates more admin.

A field should either:

  • change what someone does next

  • make reporting meaningfully better

  • be required for a real process

Otherwise, it usually becomes incomplete, outdated or ignored.

📈 How many GTM channels can a small team test at once?

We have tried outbound, LinkedIn, content and partnerships.

The problem is that every channel needs enough time and focus before you can tell whether it works. When we spread ourselves across all of them, we end up with activity everywhere and a clear answer nowhere.

🦾 For all the GTM Engineers - How do you quantify GTM work?

I often see GTM work described as this automation saved 10 hours a week or this process became 80% faster.

I m curious how people calculate that in practice.

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