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Gaurav Thapa

AI Influencers: Yay or Nay

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Would you create spin-off accounts for your brand with influencer personas?

E.g. sophie.diets for promoting Cal AI?

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Rahul Manjhi

I’d probably try something like that, but I’d keep it transparent. I don’t want my audience feeling tricked by an AI persona.

Simran Kumar

@rahul_manjhi1 i think it ’s a smart growth hack, but I’d focus on storytelling. Without personality, an AI influencer won’t stand out.

Malani Willa

@rahul_manjhi1  @simran_kumar I’m open to AI influencer spin-offs, but I’d only do it if the persona adds real value, not just noise.

Zach
Yeah it feels like a much cheaper and faster alternative to try! And with growth marketing the speed of experimentation matters more than anything imo
Nika

I am more prone to AI influencers in the showbiz/entertainment industry (movies, gaming, ok partially modeling/fashion/beauty so something related to fitness ok).

Shyun Bill

Persona-led spin-offs are a clever way to bypass corporate blindness and test specific niches without diluting your core brand authority. It transforms a standard sales pitch into a peer recommendation, which is far more effective for building trust in skeptical communities. Just ensure the personality does not become a distraction that outweighs the actual data you are trying to collect.

If you created a persona for VeilScan, would they be a paranoid security auditor or a founder who just survived their first leak?

Marc-Oliver Gewaltig

That's not the right question. The right one is: will an AI influencer be useful if viewers know that it is AI? If the answer to that one is yes, then I may be in.

Tehreem Fatima
This is a massive opportunity for scale. AI influencers are great, but the real challenge is distribution and engagement for these accounts. I'm looking at it from an infrastructure perspective—managing multiple personas across different regions using secure setups to ensure growth without getting flagged. How are you guys planning to tackle the initial engagement 'push' for these AI accounts?
Daniel Jo

would this depend on the industry? i can imagine it working for certain niches but not for others

Ivan Puzyrev

Nay on pure AI influencers personally

But there's a hybrid approach I actually like. Real video, real location, and an AI character embedded into the scene. Not faking reality, just layering on top of it. Those videos perform way better and feel less uncanny.

That balance between real and generated is where things get interesting.

P.S. love the visual on this one

Mohamed A.

I was thinking about that for a long period of time, when I was trying to reach out to creators for paid collabs, it turned out to be more frustrating than talking to clients. First of all, startups with a small marketing budget and no external funding cannot afford to pay creators. So, the idea that came to my mind why does this idea of working with niche AI creators that have a niche engaged audience, it can be a more affordable and scalable business.

Any thoughts about that @gauravthapa ?

Alper Tayfur

Yay, but only if the persona is clearly tied to the brand and fully transparent. I think spin-off accounts can work well for niche education, storytelling, and community building, but if the AI persona feels fake or hides the brand intent, trust drops fast. For something like Cal AI, a focused persona such as “sophie.diets” could work if it delivers genuinely useful content, not just disguised ads.