Hiya, @libbybrittain! As I think you know, I'm a BIG fan of your weekly emails where you share the growth hacks and experiments building Potluck.
Which experiment was most surprising to you?
Here! Thanks so much for joining, Libby. I'm curious to hear how the "snack" idea has evolved over time. Potluck used to be just about links but now it seems to be more about taking those links and breaking them into smaller, more digestible bits. I'm curious how this has worked, if there are any unexpected consequences or surprises.
Thanks! I've been bad about writing them since we haven't been doing as many of those types of experiments recently. (I expected that + tried to sign post it in the first few newsletters, but I still feel a little guilty for sending things out that aren't directly related to growth.)
@rrhoover - I was really surprised by how well MagicRecs performed for us when we created a new account called @viapotluck that tweets links users share on the product. A few members of our team followed, which sent out a few DMs, then a few more, and in about a day we had 500 followers. Not bad.
@nbashaw - For sure. We have been thinking about our 'original creation unit' for a while. Our Potluck MVP was on the web and based around links, but as we got more interested in mobile, we started to realize that, hey, links are actually kind of awful your phone. (Think how many steps you have to take to copy and paste one...) So we thought up Snacks (a short, mobile-friendly 'card stack' with photos or text that you can swipe through) as one option for that unit. We think it might be a bit too much work for the average person, but it's actually helped us solve another problem, which is the dreaded zero state for new users. Now when you sign up for Potluck, you'll automatically see Snacks created by the Potluck Team — me and my other teammate Caroline.
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