Hey PH

3-month honest update on okiela.io -- true profit analytics for Shopify merchants.

Hey Product Hunt makers & Shopify founders

I ve watched this happen too many times... founders keep scaling ads because ROAS looks okay, only to realize later the ads were quietly losing money.

I used to do the same.

Hey Product Hunt makers & Shopify founders

I ve watched this happen so many times... founders scale hard based on blended ROAS, only to find out later that some channels were dragging everything down.

Hey Product Hunt makers & Shopify founders

I ve watched this happen so many times... big discount campaigns that look amazing on the surface but quietly kill the margin.

Hey Product Hunt makers & Shopify founders

I ve seen this way too many times... store hits $50k/month revenue and everyone thinks they ve made it.

Then the founder checks the bank account and there s basically nothing left.

Hey Product Hunt makers & Shopify founders

I ve seen this way too many times... store hits $50k/month revenue and everyone thinks they ve made it.

Hey Product Hunt makers & Shopify founders

I made this mistake for way too long... thinking profit on the P&L meant I actually had cash in the bank.

Hey Product Hunt makers & Shopify founders

I got tired of all the hype around profit analytics tools, so I did a real no-BS comparison of the 7 best ones for Shopify in 2026.

Hey Product Hunt makers & Shopify founders

If you re a non-finance founder and your P&L still feels intimidating, I feel you.

Hey Product Hunt makers & Shopify founders

Ad costs are not messing around in 2026 -- Meta CPM +37%, Google CPC +22%, and margins are feeling it.

A lot of us are still chasing ROAS like it means profit.