I was looking at @Higgsfield and other AI video tools recently.
You can now create an ad without organizing a real shoot. Higgsfield also has tools specifically built to generate product ads from existing assets. A normal shoot means finding a location, people, equipment, then filming and editing everything. Now you can test different versions before doing any of that.
I don't think real shoots are going away, but I can see brands doing a lot less of them.
Building in public is important today. It helps you build a community, get feedback, and create traction around your product. But creating content to share every day shorts, posts on X, LinkedIn, Instagram can quickly become boring and very time consuming. By recording your meetings with Prodshort, you get content ready to share: Shorts, X posts, LinkedIn posts... You keep things authentic, because the AI documents what you actually do and doesn t create fake content from scratch. Your real progress, your real discussions, your real decisions become things you can share.
It makes build in public much easier. You can share updates about your project directly from your calls: progress, ideas, feedback, small wins... Stay consistent with your build in public without adding extra work to your day !!
For us, it started from something frustrating: creating content felt very annoying and time-consuming. We tried the classic way: scripting, memorizing, filming, editing. But none of it felt authentic. And honestly, it was eating time we needed to focus on other things.
At the same time, we kept reading the same advice everywhere: "founders should build in public and create content consistently". Easy to say but harder to do in reality. So instead of forcing ourselves to create content from scratch, we tried something simple: recording our own calls and using those moments as content.
First time seeing this on Product Hunt. Makers actually have to ship based on feedback during the day. I really like the concept, it makes the day much more interactive. It's a good representation of entrepreneurship: ship fast, get feedback, adapt the product, grow or fail fast. What do you think about Hypership Day? And for those who launched on Hypership Day, what s your feedback?
Founders launch on @producthunt with one goal: Rank as high as possible, but the first question should be: what is your launch objective?
Maybe your goal is to: Test an idea and see if there s real interest
Get more traffic
Get new users
Increase conversions
Get feedback
Make people try your free plan
Get your first paying customers
Build awareness around your product
Get backlinks ...
Depending on your goal, the way you prepare your launch and how you measure if it was successful can be completely different. For those who launched on Product Hunt: what was your main goal, and did you achieve it?