Discounts look small until they stack.
For ecommerce sellers, a single discount may not look dangerous. But a product discount, coupon code, free shipping, and auto discount can all hit the same order.
The campaign may still drive revenue.
But after COGS, shipping, fees, refunds, and ad spend, the true margin may be much weaker than expected.
The point is not to avoid discounting.
The better operating question is:
Which SKUs and orders can actually afford the discount?
Okiela helps ecommerce sellers find hidden profit leaks by SKU, order, and channel.
Find the hidden profit leaks draining your store. Send one order export and get your 3 biggest profit leaks in 48h: Link in the image
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