About
Vietnamese FP&A professional turned solo founder. Built Okiela (okiela.io) from zero code using AI. Helping e-commerce founders see their profit clearly in 30 seconds, not 30 hours.
Forums
•4d ago
From Shopify CSV to True Profit in 30 Seconds (No Spreadsheets)
I ve been posting less lately.
Not because I lost momentum, but because I wanted to give more of my time and attention to Okiela.
Over the past few weeks, I ve been going back into the product, re-checking small details, re-running tests, and repeating the experience from the perspective of a real user. I kept asking myself a simple question: if I were a Shopify merchant seeing this for the first time, what would still feel unclear, frustrating, or not valuable enough yet?
I want Okiela to be more polished, more useful, and more grounded in real business decisions before I submit and list it on the Shopify App Store. My goal is to bring it closer to Shopify store owners and agency teams who are trying to understand what their business is actually making, not just what the dashboard says.
Okiela is still early. It s still young. And I m building it as a solo non-code founder from Vietnam with an FP&A / finance background, so I know it won t be perfect on day one. But I care deeply about making it genuinely useful for people who are not finance experts and still need a fast, simple way to see true profit by SKU, order, and channel.
I ve also recorded a short screen demo of the flow: uploading Shopify order data and getting to real true profit much faster, assuming the relevant cost inputs are there. (Youtube link: https://youtu.be/UZr91L8TPq4)
If you work with Shopify brands, agencies, or e-commerce teams, I d truly appreciate your honest feedback. Sharp feedback is welcome. That s how Okiela gets better.
And if you know someone dealing with this exact pain, I d be grateful if you shared Okiela with them.
Thanks for being here <3
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#shopify #ecommerce #profitability #saas #fpandA #financialanalytics #solofounder #bootstrapping #shopifyapps #dataoveropinions
From Shopify CSV to True Profit in 30 Seconds (No Spreadsheets)
I ve been posting less lately.
Not because I lost momentum, but because I wanted to give more of my time and attention to Okiela.
Over the past few weeks, I ve been going back into the product, re-checking small details, re-running tests, and repeating the experience from the perspective of a real user. I kept asking myself a simple question: if I were a Shopify merchant seeing this for the first time, what would still feel unclear, frustrating, or not valuable enough yet?
I want Okiela to be more polished, more useful, and more grounded in real business decisions before I submit and list it on the Shopify App Store. My goal is to bring it closer to Shopify store owners and agency teams who are trying to understand what their business is actually making, not just what the dashboard says.
Okiela is still early. It s still young. And I m building it as a solo non-code founder from Vietnam with an FP&A / finance background, so I know it won t be perfect on day one. But I care deeply about making it genuinely useful for people who are not finance experts and still need a fast, simple way to see true profit by SKU, order, and channel.
I ve also recorded a short screen demo of the flow: uploading Shopify order data and getting to real true profit much faster, assuming the relevant cost inputs are there. (Youtube link: https://youtu.be/UZr91L8TPq4)
If you work with Shopify brands, agencies, or e-commerce teams, I d truly appreciate your honest feedback. Sharp feedback is welcome. That s how Okiela gets better.
And if you know someone dealing with this exact pain, I d be grateful if you shared Okiela with them.
Thanks for being here <3
------------
#shopify #ecommerce #profitability #saas #fpandA #financialanalytics #solofounder #bootstrapping #shopifyapps #dataoveropinions
•6d ago
"Revenue up, profit down." It’s the defining crisis of 2026 DTC
"Revenue up, profit down." It s the defining crisis of 2026 DTC.
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I ve seen this script too many times:
CMO: "Look at this 3.5x ROAS! We re crushing it."
CFO: "Then why is our cash position lower than last month?"
The gap? Attribution tools like Triple Whale show you ROAS, but they don't show you Profit. They miss the duties, the 3PL fees, and the return shipping that quietely destroys AOV.
Mid-market brands (1M 10M) are stuck. You re too big for basic app-store trackers but can t justify $1,000/mo for Northbeam.
I built Okiela as the "Profit Layer" that attribution tools leave out.
No data team needed. Just pure P&L visibility so you can stop scaling your way into bankruptcy.
#shopify #ecommerce #dtcfounder #profitintelligence #supplychain #okiela
