Magic - Blend your content into real-world locations
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Upload your content, choose from 350+ templates, and watch the magic happen — your product placed inside real filmed footage from Paris, Times Square, Tokyo and beyond. The most consistent results on the market: sharp logos, accurate colors, predictable quality every time.
Trusted by L'Oréal, Anua, Renova, Verge, and brands across 50+ countries. Starting from $1 per video.
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Magic
minimalist phone: creating folders
I had a chance to be on a billboard and appreciate that! :D Have a nice launch! :)
Magic
@busmark_w_nika you mean this one?
Magic
Hey! 👋 I'm Ivan, co-founder of Magic.
My team has been deep in AR/XR and 3D graphics for 10+ years. We know this space inside out.
About a year ago we started Magic - honestly, because our users kept asking for the same thing:
"Beautiful videos without the AI weirdness"
No prompts, no guessing, no "why does this person have six fingers." Just open a template, get a great video.
We come from computer graphics, so quality was never negotiable for us. Our approach is pretty different from most AI video tools - we work with real footage and add digital content on top. That's why the output is predictable. Brands need that.
The moment I knew we were onto something: an agency told us they'd just spent $5,000 on a video. They made the same thing in Magic for $1. That kind of story kept coming.
Hundreds of thousands of people have tried it now. Guess the name fits...
The 350+ template approach for product-in-real-locations is genuinely useful for fast iteration on creative — most teams I've seen still pay agencies for one-off shoots they don't even A/B test. One adjacent angle I keep thinking about: layering narrative/context onto the location rather than just placing product. I built StoryRoute for travel storytelling and the gap I keep bumping into is that "city as background" is solved; "city as a meaningful place" isn't. Are you planning template variants where the location itself becomes the message, not just the backdrop?
Magic
@samir_asadov Good point, Samir. I think it's important to have the space for storytelling.
We're developing what we call the spatial intelligence inside Magic, where you can literally overlay high-quality computer graphics and generative AI on top of the real video without the need to render or regenerate the entire video.
Talking about storytelling, so far this part is covered by the creative community we work closely with. However, we are planning to open the possibility to upload and create your own templates as well as create the storylines.
I will check your product; maybe we can collaborate in some way.
@ivan_puzyrev That's the right framing — spatial intelligence as the substrate, story as the layer on top. The user-uploaded templates / storylines path is exactly where this gets interesting; the moment users can encode local context (a side-street tradition, a real-life route someone walked) into a template, you've unlocked something the big platforms can't fake. Happy to compare notes — will follow Magic and reach out.
real footage with ai layered on top sidesteps the uncanny ai look and the copyright headaches in one move.
smart angle honestly !
Magic
@saad_el_gueddari Thank you! We simply based this on the feedback of the users who had been feeling that the shift is happening, but they were not satisfied with the AI slop.