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Goals from Loops - Measure whether a campaign drove the desired outcome

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Goals from Loops lets SaaS teams measure whether a campaign actually drove the outcome they care about. Pick a conversion target, choose who should be measured, set an attribution window, and see conversions, enrollments, and impressions right inside Loops.

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Maker
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Hey Product Hunt - Chris from Loops here. We built Goals because opens and clicks are useful, but they do not tell you whether a campaign worked. With Goals, you can give any Loops campaign a conversion target: free to paid, onboarded, booked demo, reactivated, purchased, or any contact state that matters to your team. Pick who should be measured, define the conversion state, set the attribution window, then send. Loops tracks impressions, enrollments, and conversions automatically so marketing and lifecycle teams can answer the obvious question after every send: did it work? Would love feedback from teams running SaaS lifecycle email, especially on the outcomes you wish your email tool tracked by default.

 you timed this for the world cup, didn't you? Congrats on the launch, anyway!

 Congrats. For teams running SaaS lifecycle email: when you say ‘conversion state,’ which specific outcomes would you most want tracked by default?

 The problem you're solving — proving campaign ROI — feels so underrated. What's the hardest part of getting teams to actually use Goals consistently vs just tracking vanity metrics?

Since Loops is built specifically for modern SaaS, I'm curious how Goals handles account-level vs. user-level tracking. If one user on a team clicks the email, but a different user on that same workspace completes the upgrade event, can the attribution logic tie that back to the original campaign?

Maker

 Hey good question, company-level tracking is on the roadmap, there are some infra-level changes we needed to make to support this at the level we want to execute on :)

Congratulations! Measuring whether a campaign actually drove the outcome is the part most email tools quietly skip, so it's good to see it built in. One question: for a longer activation window, can the attribution timeframe be set per goal, or is it a single global setting? Wishing the team a strong launch :)

Maker

 Per goal!

Huge congrats for Shipping 👏 qq. are these conversion metrics available via the Loops API or they currently viewable only inside the web dashboard?

Finally tried Loops yesterday and the drag-and-drop email builder is genuinely faster than the clunky tools I've used before. Liked that analytics actually load without a delay.

Maker

 we're zippy! full agent support as well now btw

This is awesome. Love that once the data's available you can feed it to your agent (ideally through 😄) and figure out the best way to optimize.

👀 Interesting. Planning to give this a try with my Hermes agent later today!

So cool! I will try now :D

Maker

 cool! lmk how it goes

Hello, Im curious how flexible Goals is. can teams set up their own conversion states easily, or is it more predefined?
Maker

 should be pretty easy! we take your existing contact properties and you can segment them as new goal conversions

Congrats on the launch! Love the shift beyond opens and clicks. How does it deal with overlapping campaigns where more than one email could have influenced the conversion?

Maker

 Goals can be attached individually to campaigns so you can look at the performance of the goal as a result of the send, but as with any attribution tool there can be confounding factors

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