About

Marketer and GTM operator with deep experience across digital growth, content, and emerging search systems. I am the founder of ReSO, a Generative Engine Optimization platform of AI agents that help brands improve visibility across AI search and grow revenue via LLM-driven discovery. I have worked with high-scale consumer and media brands like Disney+, MX Player and consulted many SaaS & tech startups on building scalable inbound GTM systems. I am building ReSO purely focused on helping founders with lean marketing teams decode LLM optimisation & get AI systems /LLMs interpret, rank, and reference their brands.

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Pixel perfection 💎
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Forums

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2mo ago

What qualities do you look for when hiring someone for your team?

Not long ago, we had a discussion here about the qualities that make an ideal CEO or founder.

I really enjoyed seeing how you expanded the list in the comments.

Now I'd like to flip the question around.

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2mo ago

Who is more likely to be replaced sooner? White collar vs Blue collar workers

2 significant things are circulating on the internet simultaneously this week:

  • A tweet about how a human beat a machine (a 10-hour livestream in which a human sorted packages and compared it to the productivity of a robot).

  • Or an announcement of a Microsoft AI chief that predicts AI will automate most white-collar work within 18 months.

While I don't think there will be a complete replacement of humans in either case, I do think we will see mass layoffs. My guess is that it will be white-collar jobs first.

Athenap/athena-5•

3mo ago

When Everything Looks Like an Opportunity - What Do You Ignore?

AI surfaces more:
More insights
More ideas
More opportunities

But product is still about focus.

So the real question becomes:  What do you choose to ignore?

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