Swati Paliwal

About

Marketer and GTM operator with deep experience across digital growth, content, and emerging search systems. I am the founder of ReSO, a Generative Engine Optimization platform of AI agents that help brands improve visibility across AI search and grow revenue via LLM-driven discovery. I have worked with high-scale consumer and media brands like Disney+, MX Player and consulted many SaaS & tech startups on building scalable inbound GTM systems. I am building ReSO purely focused on helping founders with lean marketing teams decode LLM optimisation & get AI systems /LLMs interpret, rank, and reference their brands.

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Buddy System
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Maker History

  • ReSO AI
    ReSO AIGet discovered & recommended when customers ask AI
    Oct 2026
  • 🎉
    Joined Product HuntMay 15th, 2025

Forums

What should brands track beyond AI mentions?

A brand can appear frequently in AI-generated answers, but the context of those mentions matters.

For example, ChatGPT might recommend a company as the best fit for small businesses, mention it as an alternative for enterprise buyers, or cite its website while recommending another vendor.

Should AI share of voice become a marketing KPI?

With over 60% of searches ending without a click, search performance reporting needs to account for what users see directly in search results.

Think about someone researching CRM software. They might ask ChatGPT for vendor recommendations, compare pricing, and evaluate features before visiting a single website. The brands appearing throughout those conversations have an opportunity to influence the buyer's shortlist.

Is zero-click search changing how brands get discovered?

A zero-click search happens when users get the information they need directly from search results without clicking through to another website.

Zero-click searches accounted for 60.45% of Google searches in 2024, rising to 68% in early 2026.

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