Andika Fadhilah

Andika Fadhilah

Marketing Strategist at Emplifive.
#96875135 followers19 following
☀️ 2 day streak
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About

Marketing Strategist driven by a deep curiosity for product-led growth and brand positioning. Experienced in crafting high-impact strategies that drive engagement and long-term value. Committed to transforming complex technical solutions into compelling narratives that resonate with users and drive conversion.

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Forums

Product Huntp/producthunt•

2mo ago

Product Hunt 🤝 Vercel

We teamed up with Vercel and we want you shipping this Friday.
May 15 is Vercel Day. Launch your product on Product Hunt that day with the Vercel Day tag and you're on the official Vercel Day leaderboard alongside every other builder going live that day. Top launches win prizes and get serious visibility from a crowd that's already paying attention.
This is the move if you've been waiting for a reason to launch. You've got four days.
What are you building? Drop it below

Product Huntp/producthunt•

2mo ago

Product Hunt 🤝 Vercel

We teamed up with Vercel and we want you shipping this Friday.
May 15 is Vercel Day. Launch your product on Product Hunt that day with the Vercel Day tag and you're on the official Vercel Day leaderboard alongside every other builder going live that day. Top launches win prizes and get serious visibility from a crowd that's already paying attention.
This is the move if you've been waiting for a reason to launch. You've got four days.
What are you building? Drop it below

•

2mo ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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