most auth setups issue a JWT and move on. the token is valid, the user is in, done.
but here's the scenario nobody wants to think about: the token gets stolen. maybe a compromised device, a leaked log, a man-in-the-middle on an untrusted network. doesn't matter how. it's out there now.
Obviously, both are critical for survival. But which one actually moves the needle?
On one hand, you can prepare an incredible go-to-market strategy, but what good is it if your execution falls flat? If you don't have time to be consistent, your messaging is confusing, and your visuals are boring, nobody stays long enough to care about your plan.
