Goals from Loops - Measure whether a campaign drove the desired outcome
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Goals from Loops lets SaaS teams measure whether a campaign actually drove the outcome they care about. Pick a conversion target, choose who should be measured, set an attribution window, and see conversions, enrollments, and impressions right inside Loops.
Replies
Voquill
Congrats on the launch! Love the shift beyond opens and clicks. How does it deal with overlapping campaigns where more than one email could have influenced the conversion?
Loops
@henry_habib Goals can be attached individually to campaigns so you can look at the performance of the goal as a result of the send, but as with any attribution tool there can be confounding factors
I like Goals connects campagins to real outcomes instead of only opens and clicks. how do you handle users who convert after using multiple channels? A clear attribution comparison could make the results even more useful.
How does pricing compare to the big names like Mailchimp or Postmark once you start scaling up to higher volumes?
Loops
@yiitqx9x Can't speak to competitor's current enterprise pricing but we tend to be competitive
How does Loops handle deliverability compared to something like SendGrid, and is there a free tier for smaller projects?
Inbox Zero
How does Loops handle the difference between marketing and transactional emails under the hood, is it a single API with flags or two separate workflows?
opens and clicks are useful but they don't tell you whether a campaign worked is the most honest thing an email platform has ever said about its own metrics. being able to attach a real conversion goal to a campaign and see if it actually drove the outcome is what every email marketer has been doing manually in spreadsheets. having it built into the send flow instead of being an afterthought changes how you think about every email you send
How does Loops handle deliverability compared to something like Sendgrid or Postmark, especially for transactional emails that need to land in the inbox fast?
This is a healthy move away from vanity email metrics. For small SaaS teams the useful question is not whether an email got opened, it is whether it helped the next operational state happen: activated, paid, rescued, renewed. The tricky part is showing enough attribution confidence that a founder can act without pretending the campaign was the only cause.
How does Loops handle deliverability for transactional emails compared to something like Postmark, and is there a usage tier that makes sense for someone just starting out with maybe a few thousand sends a month?