What qualities do you think a founder should have?

There are founders you’d love to NOT work for. And then there are founders whose company you wouldn’t want to leave, no matter what.

A big part of that comes down to people, their values, and their character.

And often, that starts with the founder.

So what makes a great founder?

For me:

– Being ambitious and thinking big
– Being disciplined and leading by example
– Staying curious and always moving with the times – or even staying ahead of them
– Being able to inspire people around them
– Having natural authority and being more of a leader than a manager
– Making tough decisions, even under pressure
– Surrounding themselves with people who are better than them in certain areas
– Being transparent, even when things don’t go according to plan

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Ambition. Times get tough and it can get real lonely sometimes.. when you think things are gettimg better they can crash down at any moment. You have to learn to keep going.

 This is a bit of discipline too. I think that many professional sportmen/women could be good founders because of their discipline.

I believe that each individual will need something different from their founder, so one of the top skills a founder needs is to be adaptable. I mean, there is a huge long list of traits a founder needs, but I place adaptability at the top.

 but shouldn't be the same requirement for employees too?

 absolutely! I think adaptability is a skill for life in general, but often skills for founders need to be amplified because they're wearing so many hats at once!

I would add one more to your list: the ability to hold two conflicting truths at once. The best founders I have seen can be genuinely ambitious about the long-term vision while staying brutally honest about today's constraints, technical debt, and what users actually care about right now. That tension is where real decisions get made.

 What can I imagine under the "two conflicting truths"? any example?

I think resilience and adaptability are probably the biggest ones.

A founder makes decisions with incomplete information most of the time, so the ability to learn fast, adjust, and keep moving despite uncertainty feels critical. Self-awareness is underrated too. Great founders usually know what not to pretend to be experts in.

  • the ones who are not too proud to own their mistakes and rectify them

  • the ones who know how to share monetary rewards with their people when their business has had a great year

  • the ones who don't shy away from investing time in high-potential and high-performance employees

Good list. The one I'd underline is surrounding yourself with people better than you. The founders I've watched stall needed to be the smartest in every room.

What I'd add from my own seat: patience. Most founders quit the thing that was working right before it worked. I've done 5 pivots on my own product. Sticking with one direction long enough to actually learn from it is rarer than the ambition to start ten.

And a willingness to look stupid in public. I'm private by nature, so sharing a half-built product and the misses, not just the wins, was the hardest thing to learn. But that's where trust gets built. People can build products now. Trust is still human.

Vision's cheap anyway. Doing the boring reps when nobody's watching is what separates people. You don't get results in the gym on day one.

 I am trying to do No 1 as much as possible :) and want to do it in real life too!

the underrated one. tolerance for being wrong in public. founders who can not change their mind get trapped by their first claim. founders who cannot admit it cost themselves the team. clarity is downstream of being willing to be embarrassed.

 If someone is not able to learn from mistakes, that person is doomed.

One surprising thing from early testers:

People reacted more strongly to recruiter interruptions and follow-up pressure than to ATS/resume features.

Seems like emotional realism matters more than perfect answers.

the one quality that separates the ones worth following from the ones who just look good on a deck: they're honest when things are bad.

anyone can inspire when it's going well. the founders i've seen people actually die for are the ones who walk into a bad quarter and tell the team exactly what happened, why, and what they're doing about it. no spin.

everything else on your list matters but it compounds from that. hard to be transparent and also be a bad leader. hard to surround yourself with people better than you if your ego can't handle honesty.

the ones i've personally not wanted to leave weren't the most visionary or the most charismatic. they just never made me feel like i was being managed.

Resilience that most people will never be tested on. Not the motivational poster kind. The real kind, where everything has fallen apart, and you build anyway.

I spent 30 years as a functioning addict holding down sales jobs while hiding it from everyone. Prison. Homelessness. Lost my daughter to cancer. Was given two years to live.

I built Red Flag AI Pro from my mum's sofa after rehab in Indonesia. Launching on Product Hunt this Tuesday.

The quality that matters most? Not quitting when every rational reason to quit exists.