Jahnavi Thota

A year ago, half the marketing world told us "AI search" was overhyped. The other half was shipping "ChatGPT SEO checklists" in a week.

We ignored both.

Instead we did one boring thing: we scraped LLM citations. Every day. Across ChatGPT, Perplexity, Gemini, Claude. For hundreds of brands. And we asked one question when AI recommends a product, where does that recommendation actually come from?

Here's what we found that nobody was talking about:

I formally studied marketing as a university program (5 years), and due to inspiration on social networks, it feels completely natural to do it, even easy to learn (because most of the time you just guess what might work for you).

BUT

When AI entered the public stage in 2023, I was working as a copywriter. One client gave me a condition:

either I write more articles using AI for the same price
or I lower my rate per article

That was when I realised this job was starting to change significantly. (And I ended up.)