Emma Pugsley's profile on Product Hunt

About

Hey, I’m Emma, a UX‑obsessed strategist who’s spent the last (nearly) two decades helping brands grow up! I’ve led digital transformations in B2B marketplaces, turned a small hospitality startup into a global name, and helped an AI data platform evolve its product to the point it was acquired by L’Oréal. Along the way, I’ve built and coached cross‑functional teams across Europe, Asia, and the US, always with the same focus: research‑led UX, clear positioning, beautiful design, and experiences that convert. Now my main obsession is you x you i. I'm taking everything I’ve learned from e‑commerce, hospitality, and tech and turning it into tools and coaching that help SMB founders fix their UX, lift conversion, and build businesses that are genuinely investable and acquisition‑ready.

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Tastemaker

Gone streaking

Gone streaking 5

Forums

p/runevr

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1d ago

🧘 Is AppSumo still worth trying for a startup?

A friend of mine launched there a few years ago, and they were really happy with the results. At some point, they even considered AppSumo one of their main growth engines.

So now I m wondering how it looks today.

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13d ago

What do you think the most successful people in business have in common?

There are a million books on how to become successful and what entrepreneurs do/don't do, and it's kind of attributed to that. Whether it's waking up early, meditating, or other practices.

But what do you think makes them where they are?

p/runevr

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21d ago

💃 Where are the women hunters?

I understand that hunting has traditionally been seen as a man's thing.

But Product Hunting is a completely different thing =)

There are so many women makers, marketers, designers, and developers on PH. I ve met and interacted with quite a few of them.

But when I look at the top hunters