Alaric Voss

While launching your product, one of the most important part of the marketing process is finding the right audience. Getting good reach does not necessarily mean that you have been a good person in marketing your product. For https://bitgrain.app I got a huge influx of audience, but that was very wrongly justified as a AI first tool. So even though a huge chunk of people came to use my product, they were disappointed that it was not an AI first tool. This caused the SEO to even hamper I guess. So even after getting a huge reach, it did not bring in much fruitful results. Currently I have focused a lot on making corrections so that the SEO picks it up correctly as what exactly the tool is used for and I am getting Users who actually need the platform.

There are founders you d love to NOT work for. And then there are founders whose company you wouldn t want to leave, no matter what.

A big part of that comes down to people, their values, and their character.

And often, that starts with the founder.

1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.