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You shipped the app. Now comes the part nobody warns you about.

Billing across dozens of countries. Licensing agreements. Tax compliance. Customer support for users you haven't met yet. And if your app does anything with AI, add provider management and infrastructure costs to the pile. None of that is why you started building — but all of it is now your problem.

Setapp is trying to take it off your plate.

You probably know Setapp as the subscription marketplace — one monthly price, hundreds of Mac apps. On May 21st, they turned toward developers. The pitch is simple: list your app, reach users who are already looking, and let Setapp handle the business layer.