Frictionless Signup by Segment & Clearbit

Magically autofill forms and improve conversions

Gilles Bertaux
  • Gilles Bertaux
    Gilles BertauxCo-founder/CEO @Livestormapp

    It simplifies your forms, it's extremely powerful conversion-wise, you get way more data than you normally would.


    We have implemented it everywhere on Livestorm.

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guillaume cabane
guillaume cabaneMaker@guillaumecabane · VP Growth @Segment
Hello Hunters and thank you @maccaw for hunting us! This is your best signup form - ever. If you are in B2B this will boost your conversion rate by 20% on day 1. 2 years ago we started using dynamic enrichment via Clearbit in the client as a way to improve our signup rates & validate the data. We've been refining it since, with live user scoring via MadKudu and dynamic content ... And today, we are open sourcing it! This nifty piece of code will:
  • - Prefill your user's form with rich user data
  • - Ensure the data matches before capturing the full profile
  • - Display social proof based on user role
  • - Enable user scoring & dynamic variations
Segment’s open-source Frictionless Signup shortens your signup form with automatically populated fields from Clearbit. You can increase your conversion rates without sacrificing enriched customer data. Clearbit will prefill data on your customers, and Segment will pass that data along to any marketing or analytics tool you want to use. When you know more about your customers, like where they work, what they do, and how big their company is, you can use those extra data points to send more helpful messages.
Shahed Khan
Shahed KhanHiring@_shahedk · Founder @ Loom
@guillaumecabane @maccaw Wow.. This is brilliant. Removing the barriers from acquiring new users by simply having them type in their email and you guys populate the rest. Thanks for building this. 👏🏻
Stefan Pretty
Stefan Pretty@stefanpretty · CEO & Founder of Subbly
@guillaumecabane awesome! What about B2C?
guillaume cabane
guillaume cabaneMaker@guillaumecabane · VP Growth @Segment
@stefanpretty great question! You can use the same code, but you'll need to find another datasource. Maybe ?
Ty Magnin
Ty MagninHiring@tymagnin · Dir of Product Mktg Content - UiPath
We do the same frictionless signup process at It helped us add fields to get more info from our signups while keeping our conversion rate steady.
Jimmy Daly
Jimmy DalyHiring@jimmy_daly · marketing @ animalz
This is pretty amazing. As someone who loves email marketing, I'm imaging all kinds of cool ways to build segments and trigger campaigns with the enriched data.
Steven Hambleton
Steven Hambleton@stinhambo · Founder, Emailancer
Jesse Pollak
Jesse Pollak@jessepollak · product founder at clef
This seems really terrific — I just started doing a little integration into our signup form for and it's dead simple. We've been Segment and Clearbit users for a long time, and it's always great when they do collaborations :)
guillaume cabane
guillaume cabaneMaker@guillaumecabane · VP Growth @Segment
@jessepollak Awesome! Share the conversion rate improvement when it's done!
Nathan Cahill
Nathan Cahill@nathancahill · Creator
Wow -- like the rest of Clearbit's integrations, it looks like magic. So subtle, you do a double take. Once you pick up your jaw of the floor, you'll realize that this wouldn't be possible without complete, canonical data. And that's where Clearbit really shines.