- If you have an idea of what you want to track from each platform, I would recommend something like Tonkean. Once you identify the native metrics you want to track in each of the social media applications, you can then apply webhooks to pull the relevant data into your customizable dashboard. With other applications (that are specifically built for social) you have to use their metrics, they don't give you a choice. With Tonkean, you can decide what metrics are important to you from each platform and go from there. Tonkean can also be used for hundreds of other use-cases (not just social), so it's versatile. You can use it for content creation workflows, sales information, marketing campaigns, etc. Also, once you identify your metrics and what you want to track, you can assign owners from your team and Tonkean will reach out to them if there are any significant data changes or updates. For example: Hannah is in charge of organic and paid social media campaigns, both of which we've started tracking in Tonkean. One of the data points we've pulled in is the number of daily engagements on organic posts, across all social media channels. On a normal day the team receives 1,000+ daily engagements, but for some reason, today we aren't on track for that. Tonkean (via the AI-powered chatbot) will reach out to Hannah via her native communication tool (Slack, Teams or email) and ask her to provide an update on why the engagements are doing so poorly today. Tonkean will then take the information Hannah provided back to the dashboard and add it to the relevant item. If you're the person managing a social team, there's no more tracking down information and status updates. All of your metrics and your team's relevant context will be in your customized dashboard whenever you're ready to look at it. You can also create workflows in Tonkean to notify you when you're tagged or mentioned in something, whenever a certain hashtag is used and many other things. It's a complete game-changer! Chances are if you can dream up something to track, there's a way to do it in Tonkean.
As we all know, it’s very rare to find a product that makes you stop and be like “This is awesome. Where has this been all my life!?” I’ve been using Tonkean daily for the the past 6 months, and am addicted. As a product marketing manager I work very cross-functionally and have always struggled with where and how to track and organize all the different things I work on. I’ve tried lots of task management, project management, and collaboration tools, but always ended up back in sticky notes, docs, spreadsheet, and calendar reminders to follow up. Tonkean changed this. While docs and spreadsheets are still useful for somethings of course, I now manage everything in Tonkean — my “worklist” of projects and action items, 1-1s with my boss, cross-functional campaigns, and success of key customers I’m working with. Tonkean allows me to pull in data from all different sources (which used to be manual) so I have a view of the key metrics I care about. It also automatically gathers the status of items at the right time from the relevant owner, and provides visibility of all updates and changes in Slack or via email. Oh! And did I mention it reminds me of things I wrote down but may have forgotten about? I could go on and on, but moral of the story is: get it, play with it, and I promise you’ll love it!
We have been using Tonkean since before it was in Beta. It has shortened our Weekly Delivery Meetings by providing an easy way to bring in Data from Jira and Salesforce and review instead of transposing data into a new format.
The ability to integrate into Slack and gather updates where our Delivery Team already is has been a game changer. It keeps everyone from asking status and allows people to just work and provide updates when prompted. If I need an update out of cycle, I can use Tonkean to prompt for it.
Tonkean has been critical for our team to grow. It has provided insight to our leadership at the right level as needed.
- Pro: if you feel actual tools are not enough; if you need a deep search on Instagram; if you are an influencer, use it!
- Confession -- I work for Agorapulse. If I didn't, I'd tell you that Agorapulse reports (Facebook, Twitter, Instagram, LinkedIn) are available for all plan levels. It offers PowerPoint slide downloads for those who are visually oriented and CSV downloads for those who want to dive into their content stats. A few of my favorite parts of the reports include 1. customized "best time/day" to post and 2. hashtags engagement.