The biggest misconceptions about SEO in 2025 🚀

Hey there 👋

Before our launch tomorrow, I wanted to write another post and share my experience on multiple myths about SEO.

I keep hearing people say “SEO is dead.”
But it’s not - it’s just evolving.

Here’s the truth 👇:
No LLM or AI search system will ever find you if your website sits on page 50 of Google. Visibility still starts with search.

After years in SEO, I keep seeing the same myths pop up. So here are a few I wanted to clear up 👇

❌ 1. “Just write content and you’ll rank.”
Nope. It doesn’t work like that anymore.
You can write 100 good articles, but without backlinks, structure, metadata, and speed optimization - they’ll stay invisible.

SEO in 2025-2026 is as much about technical setup as it is about the words themselves.
Try ranking a dynamic site without proper caching or structured data, and you’ll understand the pain 😅

❌ 2. “SEO doesn’t matter - AI/GEO will replace it.”
AI can help users find answers faster, but it still depends on existing content - the content you and I publish.
If your site is properly optimized, AI models and search engines are more likely to fetch and trust your data.

In other words:
Strong SEO = visibility in both Google and LLMs.
Psst, statistics and citations(with sources) also help to pop up in LLMs.

❌ 3. “It’s all about keywords.”
Keywords matter less than intent.
It’s not just about repeating phrases - it’s about building context, structure, and internal linking that tells Google your page is the best answer to that query.

✅ The real game in 2025-2026:

• Nail your technical SEO (speed, schema, mobile, structure)

• Publish authentic, valuable content

• Build authority and backlinks over time

• Think of SEO as long marathon, not a one-time sprint

SEO isn’t dead - lazy SEO is.

If you put in the effort, it’s still one of the most reliable growth channels out there. 💪

What other SEO myths do you keep hearing lately? 👀

- Dan