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Buster

Twitter Account Home - High level summary of your Twitter account and top Tweets

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Why Are We Yelling?
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Ryan Hoover
Nice work, @buster and team. Of all the things you could build for Twitter, why this? Here's a screenshot of mine:
Buster
Maker
@rrhoover My team's focus is on making Twitter work better for small and tiny businesses, marketers, etc. Since this is a hugely diverse set of accounts around the world with wildly different goals, we didn't try to guess what they needed... so we asked lots of them what would make Twitter more useful for their goals. A general dashboard with high-level stats and examples of things that are working well was at the top of the list. The other big thing they asked for is an easy way to see this stuff right in the apps. Yesterday we also launched "Tweet activity" on Twitter.com (iPhone and Android got it a couple months ago), so that you can see in real time how your Tweets are doing.
Buster
Maker
This is the first time we've shown you what your top Tweets, top new Followers, and top mentions are during the last several months. Also, new data that's being shared for the first time: number of people visiting your profile, number of people mentioning you, and a few other things. We want to build a space for people who are using Twitter for something beyond pure conversation and self-expression to learn over time and get better at whatever objective they're aiming for. Happy to answer questions!
Alexander Taub
@buster awesome update man. Any of the new stuff in the API? :)
Buster
Maker
@ajt Thanks, Alex. Nothing to announce at the moment.
Alexander Taub
@buster booo :) I'm your first call if you ever start letting anyone in for that stuff 👍
Buster
Maker
@ajt Absolutely. And if you're in town again and want to get a drink, hit me up.
Kenny Grant
Great update. I understand this dashboard is to encourage additional ad spend, but bet some of this information could damage some brands loyalty to the platform. The same could be said for the opposite way. Encouraging brands the importance of the platform. I like the update, but would recommend context. What's good or bad benchmark for engagement rates? How does that fair against others?
Buster
Maker
@allbombs Including benchmarks was our initial instinct as well. However, after looking into this quite a bit over the last year, and talking with many businesses about how they think about goals and success, we've found that there is no objective "good or bad" threshold to compare to. Every business is unique and we've found that including a judgement call on whether your results are good or bad can backfire pretty badly when they're off for some reason (lots of things can make it off -- outliers in the data, fuzziness around cohorts, seasonal shifts). The only one that didn't feel wrong was a comparison to your own past performance, which we believe is also the most actionable. In other words, it doesn't matter what your industry or competitors are doing... focus on just doing better than you did last time. We'll keep hunting for the mythical engagement rate benchmark as well.
Kenny Grant
@buster You could say the same about email newsletters facing the same challenges, but I think mailchimp have nailed industry benchmarks . cool update, thanks
Buster
Maker
@allbombs Good point, I'll take a deeper look at what they've done.
Eric Willis
Oh. This is really nice.
Buster
Maker
@erictwillis Thanks!
Ashkan Motamedi
I like this, very clean and makes sense.
Elise Ramsay
Just marveled at this yesterday! @buster, any insight into what "top" means for tweets? I notice this data is different from what I've been pulling myself from stats exports (my "top" tweet for Feb here didn't get the most impressions, engagements, or highest engagement rate per my export).
Buster
Maker
@eliseramsay It's by impressions in that month. So if a Tweet goes on to get a more impressions after the month's end it won't necessarily take the top spot for the previous month. If you don't think that's the issue, can you email me screenshots at buster at twitter.com? I'll take a look.
Elise Ramsay
@buster Awesome, thank you!
Jonathan Dizdarevic
I like it, good job ;)
Steve McGarry
This is well put together. Nicely done @buster and team.
Noah Buscher
I wish they showed you what external sites the profile views came from. :^)
Greg Meyer
@buster - really nicely done. Like the combination of superlatives (best tweet, etc), metrics on audience, activity, and engagement, and a few surprises (impressions on media tweet was one that caught my eye too).