Emma Pugsley

What have you changed because of user feedback?

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Over the last few weeks, one thing kept coming up in user calls: “The audit is super thorough… but it’s a lot. It will take me weeks to work through it” 😣 So we shipped a new Audit Wizard that changes the flow from “see everything wrong with my page” to “fix this specific problem”. Here's how it works:

Step 1: Choose a problem to solve (we selected the top problems our audience has):

  • Get more people buying from your website

  • Get found in Google and AI search

  • Fix speed, mobile, and accessibility issues

  • Make your site look trustworthy and on-brand

  • Make your message clearer

Step 2: Confirm & pay (still cheaper than a cup of coffee)
Step 3: Run the audit (it takes less than 5 minutes)

What changes for our users:

  • Less overwhelm, more action: Fewer, but better insights tied to the chosen problem

  • Clear priorities: A short, ranked list of fixes that match actual bandwidth, so SMBs can ship 3–5 changes this week and feel the impact on revenue

  • Built for non-technical teams: Plain language, no UX jargon, focused on conversion, trust, and visibility rather than abstract “best practice”

  • The full audit is still available, so users who know what they want aren't impacted by the change

We have a fast feedback loop, which means we can ship small changes often, based directly on what users tell us.

‼️ What have you changed with your product after receiving user feedback?

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