If you caught the Conversation Radar post, you know the premise: AI engines cite people talking about brands, so we built a radar for those conversations.
But there's a second half to AI visibility, and it's the one brands keep asking us about: the content you publish yourself.
Here's the honest version. Owned content works harder to earn a citation than third-party content does. We've tracked 13,000+ citations across ChatGPT, Perplexity, Gemini, Copilot, and Claude, and brand articles DO show up in that set. The ones that do share a shape: they answer one specific query head-on, they carry real facts, and they cover the query from multiple angles, not one post.
Your customers ask AI before they ask Google, and most brands have no idea whether they show up or lose to a competitor. Every other tool hands you a visibility score and stops there. Scribble does the whole loop: audit where you're invisible across every AI engine, create content that closes the gap, and amplify it through 50,000 creators who only get paid when AI cites them. A gap report won't win customers. Being the cited answer will.
First update since the launch, and it's one a bunch of you asked about in the launch thread.
Scribble now tracks Claude alongside ChatGPT, Gemini, Perplexity, Copilot and Grok, so that's six engines, every tracked query, fetched every 24 hours.
Kaavya from Scribble again. If you caught my last two updates, you know we've been shipping fast. This one is the feature those two were building towards.
Quick context for anyone new: Scribble tracks which sources AI engines cite when they answer questions. After 7,000+ citations across ChatGPT, Perplexity, Gemini, Copilot, and Claude, one pattern would not go away: the sources are rarely brand websites. They're Reddit threads, Quora answers, LinkedIn posts, Medium pieces. People talking about brands, not brands talking about themselves.
Another one from the launch-thread feedback pile, someone asked for a proper before/after view to build confidence in what's moving the numbers. Shipped.
You can now select any specific day and see exactly where your brand stood across total visibility, per-model breakdown, citations, and track how it's grown since. Or pick a date range and watch the whole arc.
I wanted to give you all context about what we've been building for the last 4 months, and more importantly, show you the data behind it.
We started out as a creator network, building hype and distribution for projects on X. Two years, 50,000+ creators, 100+ campaigns. Then we noticed something: the content our creators made was exactly what AI engines were pulling from when they decided which brands to recommend.
