@giordanoand Haha, thanks Andrea! Really appreciate it! Let us know if you have any questions. I'm answering them ALL DAY today here on @ProductHunt ;)
@vincemagaline@giordanoand@producthunt He's not kidding. We've got him glued to his seat and are just mouth feeding him Red Bull and granola bars every 15 minutes.
Report
Cool! We found branded links help improve click through rates by 2x :) (It's an option for our branch.io mobile deep links as well): https://blog.branch.io/do-brande...
@mada_seghete Mada, I like that article and reference it a lot. Why didn't you continue running the test until it produced statistically significant results?
@sixpeppers Does it make sense to a/b test your links based on the keyword in order to see if the link itself converts betters? and if so how often should you cycle through different keywords.
@danielgold1 In general, I wouldn't spend too much time on this test.
Clearly using keywords and a branded URL is important and increases link trust. But in order to even come to those conclusions, we have to study data across hundreds of social messages, aggregate all the results, remove for bias, and prove statistical significance.
Odds are, when you are sending out 1 Tweet, or 1 message, it's not going to make a huge difference if you use danielgold.xyz/free-tshirt or danielgold.xyz/awesome-tshirt. Once you've used the right structure to the link, A/B testing is not all too necessary, because you're better off testing headline, image, landing page, offers, etc.
It's kind of like getting a brand new website and deciding the only thing you want to test on the homepage is the button color, right? So long as you use best practices and make the button color a unique color that is not seen anywhere else on the website, it should be good enough. Button color, and link keywords, are the last thing on our list to test.
Now, that being said, if you know the link is going to get a ton of exposure. Let's say it's going on a billboard or in Time Square, or on 100,000 fliers. Then you may want to run some tests surrounding the link text. You want it to be memorable and relatable, and as short as possible without sacrificing the first two points.
Thanks a bunch for the question.
We have content URLs for our product but would like to provide our users with cleaner, shorter URLs, so an integration into this tool may work out well!
@noah_marriott Bitly is currently the go to URL shortener right? But almost everyone using Bitly is using their generic link shortener domain: bit.ly. This means people are spreading Bitly's brand when sharing links online. It's really counter-intuitive, yet just kind of accepted as "OK."
We connected Rebrandly with a domain registrar so that you could easily buy and connect any available domain and use that as your own branded link shortener. This has been proven to increase brand awareness, link trust, and click-through rate. And it's either free (if you have a spare domain or use a sub-domain) or very cheap $2-$12 to do so.
Our mission is to have every marketer and personal brand sharing links under their own branded URL shortener, with keyword oriented URL slugs - so no more "/5EhnDk" at the end of the URL, but instead "/awesome-blog-post" (URL length is also no longer a huge issue as Twitter makes all URLs 23 characters long regardless).
Another key differentiator is price point. Bitly is geared towards larger companies and starts their price at $500/month. We are structuring our advanced analytics packages and offers to be a lot closer to $50/month, and might even have smaller packages at as cheap as $5/month. We haven't launched any paid products for Rebrandly as of yet, but will be rolling them out alongside some advanced features very very soon.
Replies
MobileMonkey
EcommerceTech.io
MobileMonkey
EcommerceTech.io
Indie.Deals
AI Social Post Generator by SocialBee
MobileMonkey
EcommerceTech.io
MobileMonkey
Appcues
EcommerceTech.io
MobileMonkey
MobileMonkey